Senior Lead Publicist

This is a Full Time Job

Seeking a Senior Lead Publicist for a hybrid supervisory role that blends hands-on client account management, team leadership, administrative duties, and new business development. This position is ideal for someone who loves talent PR but wants a healthier work-life balance-someone who can lead campaigns while supervising junior staff and contributing to the growth of our lifestyle division. Experience in lifestyle PR (including literary, wellness, or brand PR) is required. The ideal candidate is interested in the conscious or wellness industries.

The Senior Lead Publicist will report directly to the CEO, manage day-to-day client accounts, drive strategic campaigns, secure media opportunities across entertainment and lifestyle outlets, and cultivate strong industry relationships. Additional responsibilities include networking and supporting new business initiatives.

The ideal candidate is experienced, resourceful, and highly organized, with strong written and verbal communication skills. They must be comfortable working independently while collaborating closely with the team and tracking their work in internal databases with detailed notes.

A minimum of five years of entertainment PR experience and a four-year college degree are required.
Because this role supports and elevates both the talent and lifestyle divisions, the ability to manage responsibilities across both verticals is essential. While primarily remote, the position requires regular in-person support in Los Angeles and surrounding areas-including evenings and weekends, for press events, client appearances, photo shoots, and other PR-related activities.

Key Responsibilities

Manage day-to-day client accounts, including administrative support
Lead and track pitching efforts, including media outreach and reporting
Supervise junior team members
Develop press materials, digital press kits, client bios, and internal memos
Maintain strong relationships with media and industry contacts
Monitor and track client coverage across online and print outlets
Support talent relations, including networking and signing new clients
Collaborate on PR campaigns and creative strategy with the talent team
Cover client press activities (interviews, panels, junkets, premieres)
Create and manage social media content and calendars across company platforms
Assist with booking styling (hair, makeup, wardrobe) for talent clients
Strategize and execute press campaigns
Research and maintain updated media lists
Travel and work flexible hours as needed

Qualifications

Excellent verbal and written communication skills
Highly organized, detail-oriented, and able to manage multiple communication channels (Slack, phone, Zoom, etc.)
Ability to maintain confidentiality and remain composed in fast-paced, high-pressure environments
Strong problem-solving skills and ability to multitask under deadlines
Professional appearance; motivated, resourceful, and able to work both independently and collaboratively
Creative multitasker who can communicate challenges, meet deadlines, and manage several projects simultaneously
Strong attention to detail to ensure nothing is overlooked
Must reside in the Los Angeles area