Director of Marketing
Confirmed360
Santa Monica, CAThis was removed by the employer on 4/27/2021 3:03:00 PM PST
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Full Time Job
Director of Marketing
Confirmed360 is an elite concierge agency providing access to the world's most coveted events. We specialize in providing clients exclusive access to the world of entertainment, fashion, sports, music, and travel.
Our clients have the opportunity to book exclusive experiences and live these moments like true VIPs. Whether you book an existing experience or request one of your own, we are dedicated to making every moment unforgettable.
Activating in countries all over the world with headquarters in Los Angeles and offices in New York and Las Vegas, we are the direct source for your favorite entertainment events, and for those exclusive experiences that you didn't even know existed.
We are looking for a Director of Marketing to join our team. You'll work closely with our CEO and Leadership Team to deliver thoughtful insights and recommendations that optimize the performance of Marketing's global program activity and effectiveness. In addition, you'll be responsible for managing and inspiring a team to ensure that initiatives are seamlessly executed and highly effective.
The Director of Marketing will manage the entire marketing operations department as well as teams that are closely aligned with the marketing and sales departments. The Marketing Director also monitors, measures, and analyzes the effectiveness of marketing initiatives and programs.
Responsibilities Include
Work with Business Development and Sales to set marketing operations objectives and key results that align with the company's overall strategy, and manage initiatives to achieve these goals.
Lead the team to identify ways to improve and streamline key marketing operations, processes, and workflows to enhance overall efficiency and effectiveness.
Analyze the workflow from program development through to execution and track progress against goals and support success.
Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, and peers/competitors.
Budget planning and oversight
Analyze gaps in data, marketing strategies, and growth practices.
Monitor and analyze marketing metrics and reports to track key success metrics and ROI.
Build scalable email marketing, paid acquisition, SEO/SEM, and creative brand strategies that will continue to increase awareness, acquisition, and retention.
Qualifications Include
Proven leader with experience of managing a high performing team
Excellent communication skills, including the ability to synthesize data into insight that supports effective decision making
Strong understanding of demand generation, marketing automation
Excellent thought leadership, strategic, analytical, and forward-planning skills
Exceptional organizational skills and attention to detail
Strong project management, time management and cross-functional coordination skills
Capacity to work effectively with ambiguity, adapting quickly to changing goals and objectives.
The ability to work on multiple projects simultaneously, and establish new processes while streamlining existing ones
Experience/Education Requirements
3 + years of experience in Marketing operations / Agency operations with proven ability to execute effectively
Undergraduate degree in business, marketing or data analysis
Excellent interpersonal skills with the ability to engage, influence and build strong working relationships at all levels.
Proactive mindset and strong initiative. Willing to go the extra mile with a strong work ethic; self-directed and resourceful.
Results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
Entertainment & Events experience is a plus.