EntertainmentCareers.Net
Tour Marketing Director
Confidential
Los Angeles, CA
Uh oh, this posting was removed on 3/18/2019 1:06:00 PM PST
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Job Description: The Tour Marketing Manager will create detailed promotional and advertising plans identifying targeted demographic for each individual show. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Tour Marketing Manager will oversee all projects in the Los Angeles office including progress and performance to ensure assigned work is completed correctly and on deadlines. Essential Duties
• Create detailed promotional and advertising plans identifying targeted demographic for each individual show. Strategize and research new marketing trends and practices to apply to Concerts shows, events, festivals and tours. Monitor the purchase of flight plans, promotions for different locations, and partner with public relations teams to strategize.
• Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Work closely with supervisor to determine department budgets and negotiate with artist management. Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develop new strategies for existing shows by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
• Create ad plan for tours, festivals and one off shows. Responsible for the creation of press releases, securing promotion, overseeing the creation of advertising materials and executing plans. Approve radio spots, order artwork, posters, and banners with official graphics.
• Supervise and delegate the work of marketing staff. Guide, mentor and assist other employees.
• Collaborate with booking team to create unique pitches to entice artists to work Icon Concerts. Brainstorm to develop new techniques for promotions and interactions with artists.
• Coordinate with PR agencies and record labels to send out press releases and manage day of show press lists. Coordinate press interviews, secure artist availability for promotions and artist availability.
• Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Coordinate with media, venues, vendors, label and artists management.
Required Qualifications
• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) Marketing/ Business Communications, PR Preferred
• Years of related work experience: 4-10years
• Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating and documenting agreements
• Knowledge of the Comedy industry and artist demographics
• Strong organizational skills with exceptional attention to detail
• Excellent written, verbal and listening communication skills
• Experience working with and creating budgets
• Experience working as a promoter a plus
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Browse the Music Category
Browse the Theater/Live Events Category
Search for Tour Marketing Director jobs in Los Angeles-CA
Job Description: The Tour Marketing Manager will create detailed promotional and advertising plans identifying targeted demographic for each individual show. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Tour Marketing Manager will oversee all projects in the Los Angeles office including progress and performance to ensure assigned work is completed correctly and on deadlines. Essential Duties
• Create detailed promotional and advertising plans identifying targeted demographic for each individual show. Strategize and research new marketing trends and practices to apply to Concerts shows, events, festivals and tours. Monitor the purchase of flight plans, promotions for different locations, and partner with public relations teams to strategize.
• Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Work closely with supervisor to determine department budgets and negotiate with artist management. Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develop new strategies for existing shows by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
• Create ad plan for tours, festivals and one off shows. Responsible for the creation of press releases, securing promotion, overseeing the creation of advertising materials and executing plans. Approve radio spots, order artwork, posters, and banners with official graphics.
• Supervise and delegate the work of marketing staff. Guide, mentor and assist other employees.
• Collaborate with booking team to create unique pitches to entice artists to work Icon Concerts. Brainstorm to develop new techniques for promotions and interactions with artists.
• Coordinate with PR agencies and record labels to send out press releases and manage day of show press lists. Coordinate press interviews, secure artist availability for promotions and artist availability.
• Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Coordinate with media, venues, vendors, label and artists management.
Required Qualifications
• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) Marketing/ Business Communications, PR Preferred
• Years of related work experience: 4-10years
• Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating and documenting agreements
• Knowledge of the Comedy industry and artist demographics
• Strong organizational skills with exceptional attention to detail
• Excellent written, verbal and listening communication skills
• Experience working with and creating budgets
• Experience working as a promoter a plus
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