Senior Brand Marketing Manager

This is a Full Time Job

A global animation studio is looking for a Sr. Brand Marketing Manager to join a dynamic team. Based in Los Angeles, the Sr. Manager, Marketing will provide comprehensive 360° support to the SVP, Marketing & Franchise across North and South America brand initiatives.

Passionate about driving fandom in brands, this role will be instrumental in ensuring cross-functional alignment in campaign development, consumer activations, and brand awareness building. With a global mindset and entrepreneurial spirit, this individual will help drive the company mission by supporting content launches, key brand moments, and the consumer products business.

Key Responsibilities

• Support the SVP, Marketing in planning and executing global go-to-market strategies for brand, content, and consumer products.
Develop and implement country-specific marketing plans and campaigns for the Americas to drive brand awareness, engagement, and consumer product sales.
• Adapt global campaigns for local audiences, ensuring cultural relevance and resonance.
• Partner with Consumer Products regional teams to deliver on strategies, align on marketing support and support product sales.
• Collaborate closely with the EMEA Marketing Manager to ensure alignment and consistency in messaging across all regions.
• Work collaboratively across time zones to maintain effective communication and seamless project management with global teams.
• Coordinate with internal teams to integrate consumer insights, social listening data, and brand voice into cohesive campaign execution.
• Partner with licensees to plan and execute marketing activations, providing creative guidance and necessary approvals.
• Oversee regional paid media collaborations to maximize reach and ROI.
• Plan and execute regional fan events (eg. SDCC, Meet & Greets) and trade events (Licensing Expo, Brazil Licensing Con) that bring the brand to life and strengthen community connections.
• Stay informed on competitive activity and market trends to identify opportunities and guide strategic decisions.
• Analyze campaign performance, share insights, and optimize future initiatives based on data.
• Manage regional marketing budgets, track expenditures, and report outcomes to senior management.

Qualifications
• Bachelor's degree in marketing, communications, business, or a related field; MBA a plus.
• Minimum 5 years of experience in consumer or brand marketing.
• Strong understanding of core marketing strategies, techniques, and campaign execution.
• Exceptional written and verbal communication skills, with strong time management and analytical abilities.
• Proven track record of accuracy, attention to detail, and consistent follow-through.
• Skilled in leading cross-functional discussions to achieve consensus and secure support for recommendations.
• Proficiency in Microsoft Excel and PowerPoint.

This role is required to be onsite in LA office 4 days per week.