Producer

This is a Freelance Job

About the Role
Charlotte-based production company with national & international sports, documentary, podcast, and branded content experience seeking a dynamic Producer to lead the day-to-day execution for a new client account, overseeing creative development, production workflows, and strategic alignment with business objectives. This role is ideal for someone who thrives at the intersection of storytelling, brand strategy, and commerce.

As the primary point of contact for this client, you'll ensure that every piece of content delivers on three critical pillars:

Authority - Positioning the client as a trusted voice in their category

Growth - Driving measurable e-commerce sales through engaging, high-conversion content

Insights - Capturing and leveraging data to continuously optimize performance

Key Responsibilities:
Account Leadership
• Serve as the primary liaison between the client and company
• Translate client goals into actionable production plans
• Oversee timelines, budgets, and deliverables

Content Production
• Manage concept-to-delivery workflows for recurring shows, short-form, and long-form formats
• Coordinate shoots, talent, locations, and post-production resources
• Ensure brand voice, tone, and quality standards are met in every deliverable

Strategic Execution
• Align content with e-commerce and funnel objectives
• Implement shoppable video and direct-to-product integrations
• Work closely with marketing teams to sync launches with promotions

Data & Optimization
• Monitor performance metrics (viewership, CTR, conversions)
• Work with analytics teams to refine targeting and content strategy
• Use insights to develop iterative creative improvements

Requirements:
2-4 years of experience producing branded or digital content

Proven track record managing client accounts and multi-format productions

Strong understanding of content-to-commerce strategy and KPIs

Ability to manage multiple projects with competing deadlines

Excellent communication and relationship management skills

Comfort with analytics tools (YouTube Studio, GA4, Shopify, etc.) a plus

Industry knowledge in lifestyle, sports, or outdoor/tactical categories preferred

What Success Looks Like:
The client's content is recognized as an industry authority

Regularly meets or exceeds e-commerce conversion targets

Clear, actionable performance data drives creative decisions

The client relationship is strong, proactive, and forward-looking

Compensation:
Commensurate with experience