Director Of Marketing

This is a Part Time Job

A newly structured company representing Grammy Award Winning talent, brands and products is seeking a new Director of Marketing. You will develop innovative and impactful brand and marketing strategies for our artist services and products aimed at independent and emerging artists. Primary responsibility will be to maximize awareness and driving revenue for our portfolio of products.

Director, Marketing Responsibilities:

Reporting to the company's Head of Business + DTC
Partner with key stakeholders to gain consumer insights and collaborate with PR, Digital Marketing and Brand to develop successful launch plans
Develop strategic new customer acquisition strategies (i.e. promo campaigns and loyalty program)
Lead innovative product development and pipeline strategy by leveraging insights and analytics in support of brand's overall strategy, brand priorities and growth objectives; Ensure robust pipeline for DTC and retail
Determine white space opportunities and develop innovation based on findings from consumer insights and analytics; design roadmap to enable future of new product launches
Responsible for articulating product positioning, developing concept and launch tools leveraging innovation and creativity for each launch of the calendar year
Ensure strong product differentiation by exploring new product forms, new and remarkable packaging ideas delivered with exemplary execution