Director, Artist Marketing
ConfidentialLos Angeles, CA
Part Time Job
This is a remote position. A newly structured company representing Grammy Award Winning and Nominated talent is seeking a new Director, Artist Marketing. You will develop innovative and impactful brand and marketing strategies for our artists, live experiences like release parties, tours, etc and label itself. Primary responsibility will be to maximize awareness for our frontline releases and back catalog in the streaming, digital and lifestyle spaces.
Direct, Artist Marketing Responsibilities:
Reporting to the company's Head of Marketing and COO
Create and manage personalized goals, strategy and marketing campaigns for assigned artists, working with all departments to ensure a cohesive blueprint for success
Communicate goals and progress on all phases of an artist marketing campaign
Lead creative discussions to brainstorm and assess unique marketing opportunities and strategic brand partnerships and opportunities
Identify marketplace demand for each artist project. Ensure a consistent creative thread through all marketing materials
Help develop strategic partnerships for our artists and projects, including in the sports, LGBTQ, club, retail, and lifestyle spaces
Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more
Use post mortem analysis to draw conclusions and refine future initiatives
Coordinate artist schedules (in conjunction with touring and live experiences) for special events, promotional visits, performances, video/photo shoots, etc.
Develop and manage project budgets in conjunction with finance team and department heads, managing spend and insuring fiscal responsibility
Act as the primary liaison between the artist/management and the label in all marketing related issues
Build Media Plan utilizing all data sources available to maximize artist fan engagement
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