Senior Manager, Digital Marketing
Confidential Via Staffing Firm
Los Angeles, CAThis was removed by the employer on 12/1/2022 6:04:00 PM PST
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Full Time Job
Senior Manager, Digital Marketing (Paid Social)
Our client, a skincare company, is looking for a Senior Manager of Digital Marketing (Paid Social). The Senior Manager Digital Marketing (Paid Social) will develop and evaluate strategies, plan and execute paid social efforts, identify and allocate resources (including external agency oversight), and play a significant role in achieving goals and targets. The ideal candidate is creative, analytical, and a results-focused individual with a proven track record of identifying and acquiring new customers through top paid social channels. The Senior Manager Digital Marketing (Paid Social) will understand both the art and science of digital marketing and have proven experience managing a large media budget, multiple campaigns and analyzing results for actionable insights.
Responsibilities
• Manage the development and execution of paid social acquisition strategies across a portfolio of skin care brands while working closely with the internal team and external media agency to reach KPIs. Define campaign strategy, messaging, and funnels for scalable audience acquisition.
• Maintain a solid understanding of budget management and projection analysis by paid sources as well as provide forecasting on orders, spend and KPIs on monthly basis.
• Drive creative and marketing efforts in the paid social space and provide creative performance analysis & reporting in partnership with the analytics team.
• Collaborate with the Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
• Collaborate with the media team on strategy and verify campaigns are setup, running, and performing as efficiently as possible, which includes ad trafficking, QA & tracking parameters.
• Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements.
• Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities.
• Manage a paid social specialist responsible for trafficking, creative agency management, accurate execution of campaigns and ad-hoc reporting.
Qualifications
• Bachelor's Degree or equivalent experience, required.
• Eight (8) or more years of paid social and performance marketing strategy experience, required.
• Five (5) or more years of relevant DR marketing, performance marketing, and/or customer acquisition experience.
• Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms.
• Experience executing online marketing campaigns end-to-end.
• Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus.
• Strong analytical and quantitative skills, including high proficiency in Excel, required.
This is a direct hire role based in Los Angeles with salary DOE. For consideration, please submit your resume
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