YouTube Channel Manager

This is a Full Time Job

We are seeking a Channel Manager, YouTube to lead the editorial, creative, and strategic development of our YouTube presence across one or more flagship news channels. This role is responsible for growing audience reach, engagement, and revenue on YouTube while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, newsgathering, creative, growth marketing, revenue, and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using YouTube to build habit-forming, mission-aligned video experiences.

Key Responsibilities:
YouTube Channel Strategy & Growth
• Develop and execute a YouTube-first content strategy and audience development tactics that grows subscribers, increases watch time, and improves monetization.
• Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
• Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.

Editorial & Creative Support
• Write, edit, and optimize video titles, descriptions, and thumbnails using YouTube SEO best practices to maximize visibility and click-through performance.
• Oversee content adaptation and packaging for YouTube with a strong editorial eye and understanding of platform-native storytelling.
• Oversee rigorous quality control of YouTube content to ensure it meets accessibility, clarity, and tone standards.

Data-Driven Strategy & Performance Optimization
• Lead YouTube analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
• Set, track, and communicate progress against KPIs to internal stakeholders.
• Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.

Innovation & Cross-Functional Collaboration
• Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
• Collaborate with platform editorial and product partners at YouTube to maximize support, visibility, and partnership opportunities.

Team Leadership & Cross-Team Coordination
• Collaborate deeply with digital video producers and editors.
• Act as primary point of contact with YouTube's external product and editorial teams.
• Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.

Qualifications
• 6–8+ years of experience managing professional YouTube channels, ideally for a media, news, or content-driven organization.
• Deep expertise in YouTube content strategy, platform algorithms, search optimization, and audience development.
• Proven experience managing content calendars, production workflows, and editorial packaging for large-scale YouTube audiences (5–25M+ reach).
• Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
• Proficient in YouTube Studio, Google Analytics, and other video performance tools; familiarity with third-party analytics platforms a plus.
• Experience using Adobe Premiere Pro or similar post-production tools.
• Strong understanding of community engagement, retention strategies, and YouTube monetization models.
• Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
• Excellent communication, organizational, and presentation skills.
• Flexibility to work extended hours during major breaking news events or global moments.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $103,460.00 - $192,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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