Email Marketing Manager

This is a Full Time Job

Job Description

About the role

We are looking for an organized, detail-oriented, and execution-focused Associate Marketing Manager to join our Email Marketing team. This role will bring email campaigns to market across the DTC subscription business, supporting acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives. You'll execute campaign plans and strategy set by team leadership, managing the details from setup through launch and reporting. Success requires strong email marketing knowledge, careful quality assurance, and reliable delivery across multiple deadlines and stakeholders.

Qualifications

Key Responsibilities
• Email Campaign Execution: Build, schedule, deploy, and monitor email campaigns in support of established marketing plans. Manage campaign details from intake through launch, including audience, content, creative, links, timing, and approvals.
• Lifecycle Email Programs: Execute ad-hoc and automated email campaigns across assigned areas of the subscriber journey. This may include acquisition, onboarding, trial conversion, engagement, promotional, re-engagement, and win-back programs.
• Email Builds & Templates: Create and maintain campaigns and templates in Sailthru or a similar email service provider. Apply approved content, audience rules, conditional content, and branching logic.
• Quality Assurance: Thoroughly QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling. Identify issues, coordinate fixes, and confirm campaigns are ready to deploy.
• Promotional Email Campaigns: Execute seasonal, product, and subscription offer campaigns using approved strategy and messaging. Coordinate offer details, creative, timing, audience, and approvals with stakeholders.
• Testing & Optimization: Set up approved email tests, such as subject line, content, or audience tests. Track results and apply the team's direction to improve campaign performance.
• Email Performance Reporting: Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures. Share clear campaign results and flag trends or execution issues to the team.
• Cross-Functional Coordination: Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners. Track deadlines and dependencies to keep campaigns on schedule.
• Process & Documentation: Maintain campaign calendars, briefs, QA checklists, and documentation. Help keep email processes organized and consistent across recurring and one-time campaigns.
• Customer Feedback Support: Gather and organize relevant customer feedback or survey responses for use in email campaigns, following established permissions and approval processes.

Qualifications & Experience
• Experience: 2–4 years of experience executing email marketing campaigns, ideally for a DTC, digital subscription, media, or consumer technology business.
• Email Marketing Knowledge: Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
• Platform Experience: Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns. Sailthru experience is a plus.
• Organization & Attention to Detail: Strong project management skills, with the ability to manage multiple campaigns, deadlines, approvals, and details accurately.
• Analytical Skills: Comfortable reviewing email performance data, identifying notable results or issues, and communicating findings clearly.
• Communication & Collaboration: Clear writing and effective coordination with internal partners, agencies, and vendors.
• Execution Mindset: Able to follow established campaign direction, manage detailed work independently, and raise questions or risks early.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.