Account Executive, Advertising
CNBC
London, UKThis was removed by the employer on 12/11/2019 7:41:00 AM PST
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Full Time Job
Responsibilities
OVERVIEW
The Account Executive supports the Account Director in their pursuit of revenue generation and business development goals. The role is client facing and also holds responsibility for delivering supporting materials required for the sale and delivery of sophisticated advertising campaigns on CNBC's TV, Event and Digital platforms.
The Account Executive will be responsible for helping with the management of a portfolio of media agency and client accounts under the leadership of an Account Director. The role holds responsibility for assisting in the pitching of new business and the servicing of accounts pre, mid, and post-campaign.
The Account Executive will be a member of an international team of sales professionals, who work together with research and creative solutions departments to maximise the monetisation of CNBC products across multiple platforms.
KEY RESPONSIBILITIES
• Help manage a portfolio of accounts closely with an Account Director, targeting advertisers and agencies to generate advertising revenue for CNBC International.
• Assist the Account Director on new business proposals
• Use research intelligence and insight to develop solutions in collaboration with the Research team and Creative Solutions team to attract advertisers to partner with CNBC
• Build media plans for their Account Director on CNBC platforms, TV, Digital, and affiliates
• Develop media plans that will maximise revenue generation and optimise campaign performance for advertisers
• Develop and maintain an excellent understanding of CNBC's portfolio of products, proactively sharing new product updates and opportunities with CNBC's local Sales Reps
• Produce campaign delivery reports with the traffic and research teams
• Liaise with CNBC and affiliate traffic & digital teams to book and implement campaigns
• Coordinate delivery of commercial assets to traffic and digital teams to ensure effective delivery of advertising campaigns
• Liaise with CNBC compliance team to ensure all commercial assets are cleared for use
• Ensure the smooth running of campaigns while live and report on campaign performance to clients regularly
• Collaborate with research to produce campaign delivery reports pre, mid and post campaign to be delivered to CNBC clients
• Collaborate with the CNBC Catalyst business marketing team to inform strategies for engagement of customers in target markets and support CNBC's local Sales Reps' business activities.
• Collate screenshots, highlights, and compelling campaign case study materials for advertisers
Qualifications
/Requirements
SKILLS, EXPERIENCE & REQUIREMENTS
• Experience of media sales and media planning on TV and Digital platforms
• Knowledge of the international media industry
• Strong communication skills
• Self-starter able to work independently as well as part of the team
• Desire to provide best client service in a challenging environment
• A team ethic and collaborative mind-set
• Confidence in negotiation and influencing skills
• Self-aware and diplomatic
• Computer skills, PowerPoint, Excel, Word
• Presentation skills and the ability to create compelling pitches
• Confidence in building strong business relationships and a willingness to attend industry/client events in order to develop your professional network
• Enthusiasm for and interest in news and current affairs
• Ability to work in a fast paced and changeable industry
• Willing and ability to travel
• Eligible to work in the EU
• Additional languages would be beneficial
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.