Transportation Marketing Coordinator

This is a Full Time Job

The City of Santa Monica's Department of Transportation is hiring for a Transportation Marketing Coordinator to develop, coordinate and implement marketing and community engagement initiatives to engage and inform stakeholders. The annual salary range is $81,816 to $101,004. The application closes Feb. 9, 2023, at 5:30 p.m. Pacific.

Supervision:

Works under the general supervision of the Transit Community Engagement and Customer Experience Administrator and/or designee who outlines work, monitors work in progress and reviews completed work. Exercises general supervision over assigned staff and outside vendors, as assigned.

Representative Duties:

Develops marketing plans and coordinates work activities with internal and external partners to launch creative marketing and community engagement campaigns in a timely and consistent manner.

Identifies new opportunities to improve Department of Transportation's (DoT) digital presence (social, email, website) across the user journey.

Creates and maintains the department's social media marketing plan and editorial calendar.

Manages daily social media scheduling, communications, social listening, and responses.

Ensures that all paid and organic posts are accurate, timely, relevant, and on brand. Drives key strategic priorities and/or goals to better reach target audiences.

Manages email marketing, including writing, building, and scheduling targeted promotional and automated emails, and optimizes email performance.

Ensures quality control for all aspects of email communications, including testing, approvals, proofreading, and appropriate audience versioning and segmentation.

Performs in-depth analytics across platforms to understand opportunities, identifies trends, and recommends new ways to attract and retain stakeholders, and broaden reach and engagement.

Produces accurate weekly and monthly reports/presentations on overall channel performance and makes recommendations for improvement.

Monitors campaign success metrics, including return on investment (ROI) and conversions.

Prepares copy and marketing materials that align with DoT's strategic priorities, including digital asset, print collateral, and website copy.

Maintains best practice standards related to web content and search engine optimization.

Writes creative briefs and works effectively with graphic designers, illustrators, photographers, videographers, and printers to develop marketing materials.

Negotiates, coordinates and monitors work by marketing, community engagement and advertising consultants. Ensures that contract work is done on schedule, on budget and in accordance with the terms and conditions of the contractual agreement.

Verifies consultants' invoices and works with the Finance Department to ensure delivery of timely and accurate payments.

Prepares and maintains financial spreadsheets and documents related to marketing initiatives. Provides data needed for preparation of campaign and division annual budgets.

Coordinates and implements stakeholder outreach activities for community programs and services.

Collaborates with staff to develop, maintain, and strengthen relationships with community-based organizations, key stakeholders, and other partners.

Evaluates emerging trends, best practices, and technologies. Provides thought leadership and perspective for adoption, where appropriate.

Performs other duties as assigned.

Knowledge of:

Principles, practices, concepts, and techniques used in developing and executing marketing, public information, and customer engagement plans, programs, and strategies.

Digital marketing and advertising strategies, tools, resources, and best practices

Email marketing tools, best practices, and platforms

Social media including channels, platforms, content, analytics, advertising and creative

HTML, CSS, SEO and marketing automation technology is a plus

Methods for acquiring and using data to identify trends and metrics

Principles and procedures related to research, record keeping, business and report writing, and contract negotiation

Principles of community engagement and partnership development and management

Vendor and client relationship management

Principles of customer service

Basic supervisory techniques

Ability to:

Develop and implement marketing plans

Generate, coordinate, and analyze reports, statistics, data, and program outcomes

Perform outreach for community programs and services

Communicate effectively and present ideas and concepts orally and in writing

Follow direction, ask questions, problem-solve, and manage multiple priorities

Work in a demanding, fast-paced environment and bring creative ideas to the organization

Organize and be detail-oriented during the editing, drafting, publishing processes of content creation

Use social media scheduling and marketing tools

Maintain confidentiality

Negotiate, coordinate, supervise, and evaluate contract services

Understand, interpret, and apply laws, rules, regulations, policies, contracts, funding agreements, and City and department policies and procedures

Learn governmental budget concepts and principles

Prepare and present effective presentations

Analyze problems and develop effective and realistic solutions

Work independently and as part of a team

Establish and maintain effective and cooperative working relationships with City employees, City departments, community, consultants and the general public

Provide effective customer service

Minimum Qualifications:

Education: Any bachelor's degree from a recognized accredited college or university. Graduation from an accredited college or university with a bachelor's degree in marketing, advertising, community relations or public affairs, or a closely related field.

Experience: Three years of paid, work experience performing marketing, digital marketing, and/or community engagement.

Licenses and Certificates: Possession of or the ability to obtain and maintain a valid Class C driver license or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.