Director of Booking & Programming

This is a Full Time Job

Role Overview
CHIVALRY is seeking a Director of Booking & Programming to lead and oversee booking strategy, promoter partnerships, and calendar optimization across multiple venues.
This is a senior, revenue-driving leadership role responsible for shaping the overall programming mix, growing third-party promoter and touring relationships, and maximizing venue utilization and profitability across rooms and capacities.
The Director will manage both in-house programming and external promoter partnerships, and will work closely with ownership, marketing, and production teams to align booking strategy with audience development and long-term brand positioning for each venue.
This role is ideal for a seasoned booking professional or promoter-side operator who understands venue economics, deal structures, and market trends, and who is ready to own programming strategy at the venue-group level.

Key Responsibilities

Lead booking and programming strategy across all venues and room capacities
Develop and manage relationships with independent promoters, touring producers, and agency partners
Structure and approve deal terms including guarantees, splits, co-promotes, and settlements
Balance in-house concepts with externally promoted events to optimize revenue and audience growth
Oversee calendar strategy to maximize utilization across weekdays, weekends, and seasonal cycles
Identify new genres, scenes, and cultural opportunities aligned with each venue's identity
Analyze performance data and adjust programming mix based on sell-through, margins, and repeat partnerships
Collaborate with marketing on audience targeting, on-sale strategy, and show positioning
Work with production teams to scale events appropriately and manage operational feasibility
Mentor and oversee talent buyers or booking staff as the organization grows

Qualifications

7+ years of senior-level talent buying, promoter, or booking management experience
Demonstrated success working directly with promoters, agencies, and touring producers
Strong industry relationships across multiple genres and event formats
Proven ability to evaluate and structure deals with a strong understanding of venue economics
Experience overseeing multi-room or multi-venue programming calendars
Strategic mindset with hands-on operational capability
Excellent negotiation, communication, and relationship-management skills
Comfortable operating in a fast-moving, entrepreneurial venue environment
Bachelor's degree or equivalent professional experience