Digital Marketing Coordinator

This is a Full Time Job

Department: Marketing
Reports To: Marketing Manager
Location: Chicago, IL (Hybrid)
Status: Full-Time

Position Overview

The Digital Coordinator will support the Chicago Sky's digital and content ecosystem, with a strong focus on email newsletters, website support, web development, Chicago Sky Rewards program execution, analytics reporting, and cross-functional collaboration. This role requires a technically capable marketer who can support both creative communication and digital infrastructure.

Key Responsibilities

Digital Content & Platform Management
• Assist in managing daily content updates across the Chicago Sky website and mobile app.
• Support and execute website enhancements, layout adjustments, landing page builds, and troubleshooting using moderate to advanced coding skills.
• Assist with maintaining/updating the Chicago Sky Rewards program website, ensuring accurate information, reward listings, and seamless user functionality.
• Coordinate digital assets for marketing campaigns, including graphics, video clips, and promotional materials.
• Support content scheduling and publishing using CMS platforms and marketing tools.
• Ensure all content aligns with brand guidelines, tone of voice, and marketing strategy.

Chicago Sky Rewards Program
• Assist with execution of the Chicago Sky Rewards program, including digital rollouts, member updates, and fan engagement campaigns.
• Manage and track Rewards inventory, ensuring availability, accuracy, and proper categorization of items.
• Support reward fulfillment, website updates, and program communications.
• Monitor program performance, identify opportunities for improvement, and support optimization initiatives.

Email & Newsletter Marketing
• Assist with coordination, scheduling, and execution of all Chicago Sky newsletters.
• Build and deploy email campaigns through Salesforce Marketing Cloud or other email platforms.
• Partner with internal departments to gather content for weekly, monthly, and campaign-based newsletters.
• Segment audiences and support A/B testing to increase engagement and conversions.
• Monitor and report on newsletter performance metrics, including open rate, CTR, and conversions.
• Maintain and organize email lists for effective targeting.

Analytics & Reporting
• Track key digital KPIs (web traffic, Rewards engagement, newsletter performance, conversions).
• Compile weekly and monthly digital performance reports for internal teams.
• Monitor digital trends and provide recommendations to enhance strategy across web, email, and Rewards platforms.

Marketing Support
• Collaborate with Marketing, Creative, Partnerships, and Ticket Sales teams to ensure alignment in messaging and digital rollout.
• Assist with game-day needs, including real-time web updates, content capture, and newsletter/Rewards integration.
• Support digital components for community events, promotional campaigns, and sponsorship activations.

Qualifications
• Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, or related field.
• 1–2 years of experience in digital marketing, web management, newsletters, or digital operations.
• 3-5 years of website development and coding skills required (HTML, CSS, JavaScript; familiarity with APIs and responsive design preferred).
• Experience with CMS platforms (WordPress, Drupal, or similar).
• Salesforce experience strongly preferred-particularly Salesforce Marketing Cloud and CRM navigation.
• Experience with loyalty or rewards program management is a plus.
• Strong writing, editing, and content organization skills.
• Experience with analytics tools such as Google Analytics or Salesforce dashboards preferred.
• Ability to work nights, weekends, and game days as needed.
• Passion for sports, digital innovation, and fan engagement.

Core Competencies
• Technical problem-solving & digital troubleshooting
• Attention to detail & accuracy
• Strong written communication skills
• Ability to multitask and meet deadlines in a fast-paced environment
• Team-oriented with strong collaboration skills
• Creative thinking combined with a data-informed mindset