Director of Corporate Partnerships

This is a Full Time Job

Core Values

The Charlotte Hornets organization embodies the following core values
• Integrity
• Teamwork
• Competitiveness
• Candor
• Accountability
• Resilience

Essential Duties and Responsibilities
• Lead the overall corporate partnerships strategy for the Greensboro Swarm, driving significant year-over-year revenue growth.
• Develop and close new business through customized, solution-based partnership platforms including sponsorships, media, digital, community, and experiential assets.
• Build, manage, and grow a robust pipeline of prospective partners across key business categories within the Greensboro and greater Triad market.
• Oversee the day-to-day management of the Partnerships team, including hiring, training, coaching, and performance management.
• Establish annual sales goals, revenue targets, and strategic objectives for the Partnerships department.
• Collaborate with Marketing, Ticket Sales, Game Presentation, Community Impact and Operations to ensure seamless execution and fulfillment of partnership agreements.
• Lead the creation of compelling partnership proposals, presentations, recaps, and mid-season reports that clearly demonstrate measurable return on investment.
• Maintain accurate records of partner activity, deal terms, and pipeline status within CRM systems.
• Develop long-term renewal strategies and upsell opportunities to maximize partner retention and lifetime value.
• Represent the Greensboro Swarm at networking events, league meetings, and community engagements to strengthen the organization's corporate presence.
• Assist in budgeting, forecasting, and strategic planning processes related to partnership revenue.
• Ensure compliance with NBA G League and Hornets Sports & Entertainment partnership guidelines and reporting requirements.
• Other duties as assigned by leadership.

Required Skills, Experience and Abilities

To perform the job successfully, you should demonstrate the following competencies:
• Bachelor's degree in Sports Management, Business Administration, Marketing, or related field from an accredited college or university.
• Minimum of three (3) years of professional experience in corporate partnerships, sponsorship sales, or integrated marketing, preferably within professional or collegiate sports.
• Demonstrated success in generating and closing six- and seven-figure partnership agreements.
• Proven leadership experience with the ability to build, mentor, and motivate high-performing sales teams.
• Strong understanding of integrated marketing platforms including digital, social, broadcast, in-arena, and community-based assets.
• Exceptional presentation, negotiation, and relationship-building skills.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Teams) and CRM systems such as Kore or Microsoft Dynamics.
• Ability to develop creative, data-driven partnership solutions that align with brand objectives.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Willingness to work evenings, weekends, and select holidays as required by the team schedule
• High level of professionalism, integrity, and discretion when handling confidential information.