Social Media & Content Marketing Coordinator

This is a Full Time Job

CFG is looking for a hands-on content creator and social strategist to own our digital presence across every platform we live on. You will be the engine keeping our feeds fresh, our gear in front of the right filmmakers and renters, and our brand looking as production-ready as the equipment we send out the door.

This role blends daily content production, sharp copywriting, and analytical platform strategy. If a new channel is worth being on, getting us there and building our audience is yours to run. This position is based in our Los Angeles office, with periodic travel required to our San Francisco location to maintain a cohesive brand identity across both facilities.

WHAT YOU WILL DO

Own Our Social Channels: Manage CFG's presence across Instagram, Facebook, and Google Business with a tailored strategy for each platform. Maintain active weekday Instagram Stories for both LA and SF locations, curate pinned Highlights for grip packages and fleets, and drive organic community engagement.

Produce Visual Content: Shoot and edit compelling photos and video footage of our podcast studio, production trucks, vans, and new equipment arrivals. Regularly update employee and team headshots for both regional web pages.

Drive Inquiries Through Paid Ads and Email: Support, revamp, and optimize Google Ad campaigns to capture qualified rental leads. Design and write high-converting email campaigns for new gear announcements, weekly retail sales, and grip package updates.

Manage Community and Outreach: Act as the voice of CFG in direct messages and comment sections, smoothly routing transactional requests like quotes, orders, and bookings to the sales and rental departments. Oversee end-of-job surveys, press material collection, and client logo credit requests.

Maintain Web Assets: Keep our website and social banners updated with the latest rental and sales availability, ensuring all imagery and video assets remain clean and visually cohesive.

Lead Platform Expansion: Keep a pulse on emerging digital platforms and trends. When a new channel proves viable for our market, take full ownership of launching and growing our presence there.

WHAT YOU BRING

Outcome-Driven B2B Strategy: You prioritize qualified rental inquiries and real business growth over vanity metrics. You have clear, strategic reasoning behind every post and campaign you launch.

Sharp Brand Voice and Storytelling: You write concise, punchy copy for captions, promos, and bios that communicates value instantly. You know how to package production credits, awards, and notable client projects into shareable reels and graphics that build prestige.

Platform Fluency: You understand how different platform algorithms, formats, and features actually work. You adapt content natively to earn reach rather than simply copying and pasting the same file across every channel.

Visual Production Skills: You have a strong eye for facility and fleet cinematography, capturing equipment and vehicles in a way that highlights their scale, cleanliness, and production-readiness.

Organized Execution: You excel at maintaining structured content calendars, balancing new-gear spotlights, behind-the-scenes team moments, client work, and educational posts.

On-Camera Presence (Major Plus): While not strictly required, comfort being the face of the brand on video is a massive advantage. We love creators who can host casual, informative walkthroughs breaking down gear specs, pricing, and practical use cases.

SOFTWARE AND TOOL PROFICIENCY

Creative Production: Adobe Creative Cloud, including Premiere Pro, Photoshop, and Lightroom, for high-quality video and photo editing.

Social Management: Meta Business Suite and Creator Studio for scheduling, community management, and performance analytics.

Advertising and Email: Google Ads Manager for search and display optimization; Mailchimp, Klaviyo, or similar platforms for targeted email marketing.

Web Management: Experience working within content management systems like WordPress or Squarespace to update inventory, web copy, and visual assets.