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Senior Manager Media
Center Theatre Group
Los Angeles, CA
Uh oh, this posting was removed on 9/30/2019 1:06:00 PM PST
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POSITION TITLE: Senior Manager, Media
REPORTS TO: Creative Director
WORK SCHEDULE: Full-time
STATUS: (Exempt/Non-Exempt): Exempt
COMPENSATION: Salaried
BENEFIT STATUS: Eligible
DEPARTMENT: Marketing
POSITION SUMMARY
This role is responsible for managing the advertising for the Ahmanson, Mark Taper Forum and Kirk Douglas Theatre, and to act as Brand Manager for the Ahmanson. You will proactively identify any new advertising opportunities that span the entire marketing and promotions spectrum, working with outside vendors and an in-house graphics team. You will plan advertising campaigns, with a special focus on digital advertising, advising on content and digital best practices. You will be responsible for the coordination and trafficking of all media on a daily basis, act as primary contact for Broadway touring reps, and work to compile end-of-show settlement reports for the Ahmanson.
PRIMARY RESPONSIBILITIES
• Create an overall strategy and manage advertising plan implementation for all Center Theatre Group productions.
• Work with staff and outside agency contractors for the scheduling and trafficking co-ordination of electronic advertising (radio and television), print, outdoor and digital; and associated promotional elements from concept through creative execution and delivery to media.
• Create, manage, and optimize marketing campaigns across multiple digital platforms.
• Manage the advertising budget for the Ahmanson, Mark Taper Forum and Kirk Douglas Theatre and work with media buying agency to place media. Create promotions with media partners to ensure that added value is occurring for every dollar spent.
• Work with Creative team to create digital content for all venues.
• Act as marketing liaison with outside producers and tour representatives to ensure that all productions are being serviced properly.
• Act as brand steward for the Ahmanson, ensuring that communications and other efforts align with brand objectives.
• Work with Marketing Strategy Director to define and lead single ticket sales strategy.
• Work with the Manager of Promotions & Events to cultivate and manage strong and meaningful partnerships with third party vendors to drive traffic to all venues.
• Use insights and research to develop compelling and relevant propositions and messaging.
• Uses Google Analytics to evaluate campaign ROI.
• Take a 360 degree look at all venues and ascertain specific needs based on long-term goals.
• Work with the Creative Director and in-house Graphics Department to create compelling images, key art, advertising front of house and collateral materials for the Ahmanson.
• Work with General Managers of all venues to ensure that sales and marketing efforts align with GM goals.
• Ensure that lobby engagement and signage at the Ahmanson is maximized for all productions.
• In collaboration with the marketing team, assist with the management and development of departmental interns.
• Assists with co-ordination of trade tickets, collateral and direct sales materials for on-air promotional events and media partners.
• Coordinates advertising on-site promotions and events as well as assists in retail, business, and festival events as needed.
• Recommend and help negotiate media sponsorships and bundling of advertising packages.
• Other duties as assigned.
CTG provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.
QUALIFICATIONS
Knowledge and essential skills
1. Ability to maintain a positive attitude, an exceedingly well-organized work schedule and work under time constraints and multiple deadlines in a fast-paced environment.
2. Superb attention to detail.
3. Two years of media experience at an agency or entertainment company.
4. Knowledge of media buying best practices.
5. Digital ad buying experience preferred.
6. Broadway touring experience preferred.
7. A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential.
8. College degree or equivalent work experience.
All employees are required to pass a background check.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Advertising Category
Browse the Marketing Category
Browse the Social Media Category
Browse the Theater/Live Events Category
Search for Senior Manager Media jobs in Los Angeles-CA
POSITION TITLE: Senior Manager, Media
REPORTS TO: Creative Director
WORK SCHEDULE: Full-time
STATUS: (Exempt/Non-Exempt): Exempt
COMPENSATION: Salaried
BENEFIT STATUS: Eligible
DEPARTMENT: Marketing
POSITION SUMMARY
This role is responsible for managing the advertising for the Ahmanson, Mark Taper Forum and Kirk Douglas Theatre, and to act as Brand Manager for the Ahmanson. You will proactively identify any new advertising opportunities that span the entire marketing and promotions spectrum, working with outside vendors and an in-house graphics team. You will plan advertising campaigns, with a special focus on digital advertising, advising on content and digital best practices. You will be responsible for the coordination and trafficking of all media on a daily basis, act as primary contact for Broadway touring reps, and work to compile end-of-show settlement reports for the Ahmanson.
PRIMARY RESPONSIBILITIES
• Create an overall strategy and manage advertising plan implementation for all Center Theatre Group productions.
• Work with staff and outside agency contractors for the scheduling and trafficking co-ordination of electronic advertising (radio and television), print, outdoor and digital; and associated promotional elements from concept through creative execution and delivery to media.
• Create, manage, and optimize marketing campaigns across multiple digital platforms.
• Manage the advertising budget for the Ahmanson, Mark Taper Forum and Kirk Douglas Theatre and work with media buying agency to place media. Create promotions with media partners to ensure that added value is occurring for every dollar spent.
• Work with Creative team to create digital content for all venues.
• Act as marketing liaison with outside producers and tour representatives to ensure that all productions are being serviced properly.
• Act as brand steward for the Ahmanson, ensuring that communications and other efforts align with brand objectives.
• Work with Marketing Strategy Director to define and lead single ticket sales strategy.
• Work with the Manager of Promotions & Events to cultivate and manage strong and meaningful partnerships with third party vendors to drive traffic to all venues.
• Use insights and research to develop compelling and relevant propositions and messaging.
• Uses Google Analytics to evaluate campaign ROI.
• Take a 360 degree look at all venues and ascertain specific needs based on long-term goals.
• Work with the Creative Director and in-house Graphics Department to create compelling images, key art, advertising front of house and collateral materials for the Ahmanson.
• Work with General Managers of all venues to ensure that sales and marketing efforts align with GM goals.
• Ensure that lobby engagement and signage at the Ahmanson is maximized for all productions.
• In collaboration with the marketing team, assist with the management and development of departmental interns.
• Assists with co-ordination of trade tickets, collateral and direct sales materials for on-air promotional events and media partners.
• Coordinates advertising on-site promotions and events as well as assists in retail, business, and festival events as needed.
• Recommend and help negotiate media sponsorships and bundling of advertising packages.
• Other duties as assigned.
CTG provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.
QUALIFICATIONS
Knowledge and essential skills
1. Ability to maintain a positive attitude, an exceedingly well-organized work schedule and work under time constraints and multiple deadlines in a fast-paced environment.
2. Superb attention to detail.
3. Two years of media experience at an agency or entertainment company.
4. Knowledge of media buying best practices.
5. Digital ad buying experience preferred.
6. Broadway touring experience preferred.
7. A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential.
8. College degree or equivalent work experience.
All employees are required to pass a background check.
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