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Marketing Partnerships Director
Center Theatre Group
Los Angeles, CA
Uh oh, this posting was removed on 2/14/2022 2:06:00 PM PST
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POSITION TITLE: Marketing Partnerships Director
REPORTS TO: Director of Marketing
WORK SCHEDULE: Full time/40 hours a week - Monday to Friday; some evenings and weekends required.
WORK LOCATION: Los Angeles. Currently some remote work until further notice. Will need to be on site at times this season with hybrid schedule to be determined.
STATUS: Exempt
COMPENSATION: Salaried. Starts $1,923.08 per week, equivalent to $100,000.16
annualized.
BENEFIT STATUS: Eligible
DEPARTMENT: Marketing
PRIMARY RESPONSIBILITIES
• Develop and execute culturally-specific marketing plans for productions, ticketing programs, content campaigns, and institutional awareness that specifically target diverse audiences. Prioritize efforts around specific audiences to develop campaigns that will aim to grow awareness, ticket sales, content engagement, or other related metrics;
• Oversee In The House, CTG's new community ticketing initiative that distributes upwards of 5,000 free tickets per season to non-profits across Los Angeles as well as Theatre Access for LA. Work on marketing and communicating the program to external community partners and oversee the approval of groups for distribution;
• Identify new audiences and areas of focus for existing identified audiences and work with Director of Marketing and Marketing Strategy Director to determine opportunities and subsequent marketing tactics;
• Demonstrate an ongoing commitment to CTG's equity, diversity and inclusion initiatives and values and demonstrate an ongoing commitment to an anti-racist work culture;
• Set metrics for audience diversity with a five-year plan, with the goal of a 5% increase each year across all shows at all venues. Prepare quarterly reports on department progress to present to Leadership and the Board of Directors;
• Plan advertising buys with media buyers to ensure media is reaching diverse audiences (digital, broadcast, print, out of home). CTG is committed to spend $500k on multicultural advertising each/this season. Perform regular audits of marketing and advertising efforts, monitor key audience and industry trends; provide feedback and recommendations for adapting;
• Work with outside partners including Broadway producers and marketing representatives, advertising agencies, influencers, content creators, BIPOC group leaders, and more. Manage partners in the development and execution of audience-specific promotions and events including writing creative briefs, providing feedback, securing talent, and managing timelines and budgets;
• Serve as a thought leader, and engage the organization, marketing department, and other partners and vendors on embedding an inclusive and culturally relevant approach to cross-organization initiatives including authentic representation, storytelling, and language;
• Be knowledgeable of culturally-specific print, broadcast, and digital outlets and local writers/hosts, with a specific focus on Spanish-language media. Oversee media partner relationship with specific broadcast partners (Univision, Telemundo, Mereulo Media);
• Create partnerships with organizations across Los Angeles, including Downtown LA and Culver City, with the goal of increasing attendance and engagement across the city.
• Oversee Manager, Audience Development & Marketing Events. Guide them on creating opening night lists (15-20 opening nights per season) with an eye toward diverse audiences for every opening in collaboration with multiple CTG Departments, and collaborate on culturally specific events for audience development;
• Work closely with organization leadership on developing a roadmap toward achieving cultural fluency in marketing and audience development;
• Harness the capacity of Center Theatre Group's artistic, education, and community programming, along with artistic and curatorial expertise, in programmatic development and implementation; and
• Work with Marketing and Education & Community Partnerships staff to cultivate and manage strong and meaningful partnerships with community organizations. Develop collaborative projects that further the organization's mission and foster organizational strategic priorities.
SECONDARY RESPONSIBILITIES
• Develop and oversee expenditures related to the associated budget
• Collaborate with Institutional Advancement staff to identify funding opportunities and achieve programmatic sustainability
• In collaboration with the marketing team, assist with the management and development of departmental interns
• Other duties or projects as assigned
Center Theatre Group provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.
QUALIFICATIONS
• Spanish speaking preferred
- Minimum of 4 years of relevant experience leading multicultural marketing, brand, or cultural strategy at an arts organization or agency
• Experience in developing strategic partnerships, audience development programs, and audience-specific advertising
• Demonstrated experience cultivating relationships with diverse audiences
• Excellent and authentic oral, written, and presentation communications skills
• Ability to work and collaborate with folks from many backgrounds and cultural experiences
• Superb organizational skills and attention to detail
• Broadway touring experience an added
• A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential
MINIMUM REQUIREMENTS
• Ability to sit, type and work at a computer for extended periods of time.
• Ability to lift, carry 30lbs
• Willingness and ability to work 40 hours per week. Flexibility to work overtime as needed.
• Availability to work on site as needed
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Browse the Theater/Live Events Category
Search for Marketing Partnerships Director jobs in Los Angeles-CA
POSITION TITLE: Marketing Partnerships Director
REPORTS TO: Director of Marketing
WORK SCHEDULE: Full time/40 hours a week - Monday to Friday; some evenings and weekends required.
WORK LOCATION: Los Angeles. Currently some remote work until further notice. Will need to be on site at times this season with hybrid schedule to be determined.
STATUS: Exempt
COMPENSATION: Salaried. Starts $1,923.08 per week, equivalent to $100,000.16
annualized.
BENEFIT STATUS: Eligible
DEPARTMENT: Marketing
PRIMARY RESPONSIBILITIES
• Develop and execute culturally-specific marketing plans for productions, ticketing programs, content campaigns, and institutional awareness that specifically target diverse audiences. Prioritize efforts around specific audiences to develop campaigns that will aim to grow awareness, ticket sales, content engagement, or other related metrics;
• Oversee In The House, CTG's new community ticketing initiative that distributes upwards of 5,000 free tickets per season to non-profits across Los Angeles as well as Theatre Access for LA. Work on marketing and communicating the program to external community partners and oversee the approval of groups for distribution;
• Identify new audiences and areas of focus for existing identified audiences and work with Director of Marketing and Marketing Strategy Director to determine opportunities and subsequent marketing tactics;
• Demonstrate an ongoing commitment to CTG's equity, diversity and inclusion initiatives and values and demonstrate an ongoing commitment to an anti-racist work culture;
• Set metrics for audience diversity with a five-year plan, with the goal of a 5% increase each year across all shows at all venues. Prepare quarterly reports on department progress to present to Leadership and the Board of Directors;
• Plan advertising buys with media buyers to ensure media is reaching diverse audiences (digital, broadcast, print, out of home). CTG is committed to spend $500k on multicultural advertising each/this season. Perform regular audits of marketing and advertising efforts, monitor key audience and industry trends; provide feedback and recommendations for adapting;
• Work with outside partners including Broadway producers and marketing representatives, advertising agencies, influencers, content creators, BIPOC group leaders, and more. Manage partners in the development and execution of audience-specific promotions and events including writing creative briefs, providing feedback, securing talent, and managing timelines and budgets;
• Serve as a thought leader, and engage the organization, marketing department, and other partners and vendors on embedding an inclusive and culturally relevant approach to cross-organization initiatives including authentic representation, storytelling, and language;
• Be knowledgeable of culturally-specific print, broadcast, and digital outlets and local writers/hosts, with a specific focus on Spanish-language media. Oversee media partner relationship with specific broadcast partners (Univision, Telemundo, Mereulo Media);
• Create partnerships with organizations across Los Angeles, including Downtown LA and Culver City, with the goal of increasing attendance and engagement across the city.
• Oversee Manager, Audience Development & Marketing Events. Guide them on creating opening night lists (15-20 opening nights per season) with an eye toward diverse audiences for every opening in collaboration with multiple CTG Departments, and collaborate on culturally specific events for audience development;
• Work closely with organization leadership on developing a roadmap toward achieving cultural fluency in marketing and audience development;
• Harness the capacity of Center Theatre Group's artistic, education, and community programming, along with artistic and curatorial expertise, in programmatic development and implementation; and
• Work with Marketing and Education & Community Partnerships staff to cultivate and manage strong and meaningful partnerships with community organizations. Develop collaborative projects that further the organization's mission and foster organizational strategic priorities.
SECONDARY RESPONSIBILITIES
• Develop and oversee expenditures related to the associated budget
• Collaborate with Institutional Advancement staff to identify funding opportunities and achieve programmatic sustainability
• In collaboration with the marketing team, assist with the management and development of departmental interns
• Other duties or projects as assigned
Center Theatre Group provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.
QUALIFICATIONS
• Spanish speaking preferred
- Minimum of 4 years of relevant experience leading multicultural marketing, brand, or cultural strategy at an arts organization or agency
• Experience in developing strategic partnerships, audience development programs, and audience-specific advertising
• Demonstrated experience cultivating relationships with diverse audiences
• Excellent and authentic oral, written, and presentation communications skills
• Ability to work and collaborate with folks from many backgrounds and cultural experiences
• Superb organizational skills and attention to detail
• Broadway touring experience an added
• A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential
MINIMUM REQUIREMENTS
• Ability to sit, type and work at a computer for extended periods of time.
• Ability to lift, carry 30lbs
• Willingness and ability to work 40 hours per week. Flexibility to work overtime as needed.
• Availability to work on site as needed
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