YouTube Programming Manager

This is a Full Time Job

DESCRIPTION:
YouTube Programming Manager (CBS Sports)

Overview and Responsibilities:
CBS Sports is seeking a manager with experience and passion building YouTube and social media communities! Working with a host of partners including social media and podcast producers, network production units, graphic designers, and talent, the CBS Sports Programming YouTube Manager will drive programming that reaches younger sports fans across YouTube platforms.

Having a deep knowledge of CBS Sports’ broadcast rights – particularly NFL and College Football – along with the betting and fantasy space, experience working in large media organizations, and a track record of developing content for YouTube will be keys to unlocking audience and revenue opportunities.

Strong interpersonal skills, a love for analytics-based decision making, and the ability to provide feedback and reporting to multiple partners will further drive success in this role.

Responsibilities include but are not limited to:
• Develop overarching programming and distribution plans across CBS Sports YouTube channels that tie together VOD, Live, and Shorts productions. Focus early on will be on development of the NFL on CBS YouTube channel.
• Collaborate with show producers to develop year-round longform show programming calendars and distribution strategies across our YouTube channels.
• Collaborate with production units to drive VOD strategies that power CBS Sports YouTube channels – along with CBS Sports apps and Paramount Plus.
• Collaborate with social leads on original social programming plans and segment clipping strategies to drive brand and revenue growth across our YouTube Shorts channels.
• Collaborate with broadcast teams on programming initiatives throughout the season. Lead tentpole YouTube programming plans around events such as the Super Bowl, March Madness, Fantasy Football Draft Prep Season, and The Masters.
• Develop recurring Key Performance Indicator reports on audience and revenue for all collaborators.
• Drive YouTube programming updates, reports, and feedback loops in department meetings with key partners.

Basic Qualifications:
• 3 years experience in programming and/or content strategy.
• Must be able to work occasional weekends and nights.
• Experience managing or producing content for YouTube channels.

Additional Qualifications:
• Bachelor’s degree preferred.
• Deep knowledge of sports, particularly football, basketball, golf, and CBS Sports’ rights.
• Strong familiarity with fantasy sports and betting audience trends.
• Deep understanding of what works/doesn’t work on YouTube and social video platforms and the ability to communicate that to partners.
• Having an editorial background is a benefit.
• Strong attention to detail.
• Strong interpersonal and communication abilities and experience working across teams in a media organization.
• Strong ability to keep open lines of communication on a team.

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters®, PGA Championship, and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.

In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming.