
Sales Manager
CBS
Fort Worth, TXThis is a Full Time Job
We are seeking a transformative Sales Manager for CBS Texas, KTVT and KTXA, to drive revenue growth across existing accounts, new business and streaming. The ideal candidate will have a proven track record in sales and be passionate about cultivating a positive team culture while shaping innovative, future-focused sales strategies across all platforms, including 27 O&O stations and Paramount Global streaming inventory.
The Sales Manager (SM) will work in tandem with the sales management team to lead the sales team to develop and implement strategic plans that drive revenue growth. This role includes managing key client relationships, optimizing sales team performance, and collaborating across departments to ensure success in our advertising efforts. The ideal candidate will bring strong leadership skills, a deep understanding of multi-platform television advertising, and a commitment to delivering exceptional client results.
KEY RESPONSIBILITIES:
• Leadership & Team Development: Manage, mentor, and motivate a team of account executives to achieve and exceed sales targets. Conduct regular performance evaluations and provide feedback and training to foster a high-performance culture.
• Sales Strategy: Develop and implement strategic sales plans to achieve revenue goals. Identify new business opportunities, build customized sales proposals, and negotiate with local advertisers.
• New business: Drive new business opportunities by identifying, qualifying, and pursuing potential clients through proactive outreach and strategic engagement. Develop new revenue streams through leading the sales of local news, sports, special events, sales marketing, new business development and digital sales opportunities.
• Client Management: Build and maintain strong relationships with key clients, agencies, and local businesses. Provide excellent customer service, understand client needs, and offer innovative advertising solutions that align with their objectives.
• Collaboration: Work closely with other departments, including marketing, news, and digital, to create integrated sales campaigns that leverage the full range of CBS Texas’ media assets.
• Market Analysis: Monitor market trends, competitor activities, and industry developments to adjust strategies and capitalize on new opportunities. Conduct regular analysis of sales data and performance metrics to drive continuous improvement.
QUALIFICATIONS:
• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Minimum of 5 years of experience in media sales Strong understanding of local television linear and digital marketing strategies.
• Proven track record of achieving sales targets.
• Candidate must be creative and able to develop and implement new ideas to drive new business and possess successful record of negotiation with advertising agencies and client direct.
• Experience with recruiting, teaching, and training account executives along with a proven ability to motivate and help sales team grow.
• Motivational leader and “people builder” who emphasizes strong morale and spirit in their team resulting in a climate where people want to do their very best.
• Excellent interpersonal, communication, and negotiation skills.
• Ability to work in a fast-paced environment, multitask, and adapt to changing priorities.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Proficiency in Microsoft Office Suite, Wide Orbit Traffic/Sales, Nielsen and ComScore.
Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.