Experiential Marketing Manager
CAA
New York, NYThis is a Full Time Job
The Role
The Manager, Experiential, will support the internal Event Production team, as well as clients, in the following responsibilities outlined. This role will work cross-functionally with internal/external properties, vendors, clients, and agencies.
Responsibilities
• Deliver best-in-class, business-driving experiential opportunities, ideas, and activation for brand clients
• Ensures the most forward-thinking, breakthrough ideas and activations
• Contributes by helping keep our finger on the pulse of the latest developments in the Experiential Marketing space by identifying and implementing the newest cutting edge technologies
• Leads CAA's efforts in developing and maintaining relationships with world-class vendors, fabricators & technology partners
• Participate in and contribute to project planning/development meetings and internal/external status meetings.
• Work cross-functionally to ensure the highest quality and smoothest operation of the overall production – from brief, through pre-production and onsite execution.
• Help identify appropriate outside vendors, (per event scope/type), request and negotiate bids, select, hire and manage vendors & vendor contracts, payments and deliverables; monitor and evaluate vendor performance.
• Works with Account Service Teams to deliver breakthrough ideas that deliver against client objectives
• Supports on all Event Production needs to ensure world-class execution
• Collaborates on project-based brand client experiential initiatives from start to finish (briefing to execution)
• Work with clients, vendors, and internal teams to ensure consistent & comprehensive communication
• Facilitate creative approval process (i.e. renderings, signage, POS, etc.)
• Develop & manage timelines, run of show, budgets & reconciliation
• On-site event logistics management & execution
• Establish effective relationships across agency multi-disciplinary teams
• Ensure all agency protocols are being followed including vendor agreements, accounting processes, recaps, etc.
Qualifications
• Bachelor's Degree in Marketing, Communications or similar discipline
• At least 4-6 years' experience in sports & entertainment experiential and/or event marketing
• Understanding of how brand partnerships work- from negotiation through execution, management and event production
• Strong relationships building skills
• High level of critical thinking with focus on proactiveness and attention to detail
• Must be creative and a strategic thinker
• Strong writing and presentation skills
• Excellent Excel & PowerPoint skills
• Must have the ability and knowledge to utilize agency resources effectively.
• Willingness to work early mornings or late nights to accommodate weekends and holidays (if applicable)
• Must be able to lift heavy boxes and items up to 30 lbs
• Ability to work in office minimum 3 days per week
Preferred Skills
• Agency experience highly preferred
Location
This role will be hybrid, located in our New York office.
Salary/Benefits
$90,000 - $110,000 /year USD
Salary may vary based upon relevant experience, time in role, business sector, and geographic location.
Benefits
• Medical, dental, and vision insurance
• 401(k)
• Discretionary bonus
Additional Information
Creative Artists Agency, LLC (the "Company") is a leading entertainment and sports agency that represents a diverse range of clients, including actors, musicians, athletes, and other creative professionals. The Company provides a wide array of services, including talent representation, marketing, and consulting, and is known for its influential role in the entertainment industry.