Experiential Brand Consulting Manager
CAA
New York, NYThis is a Full Time Job
The Role
The Manager, Experiential will support the internal Experiential team, as well as clients, in the following responsibilities outlined. This role will work cross-functionally with internal/external properties, vendors, clients, and agencies, to bring brand activations to life for consumers across various national and local sports sponsorships.
Responsibilities
• Deliver best-in-class, business-driving experiential opportunities, ideas, and activation for brand clients.
• Contributes to the department by keeping a finger on the pulse of the latest developments in the Experiential Marketing space by identifying and implementing new, cutting-edge technologies.
• Lead CAA's efforts in developing and maintaining relationships with world-class vendors, fabricators & technology partners.
• Participate in and contribute to project planning/development meetings and internal/external status meetings.
• Work with internal cross-functional teams from brief, through pre-production, and onsite execution to ensure the highest quality and smoothest operation of the overall activation.
• Help identify and vet third-party vendors (per event scope/type), request and negotiate bids, select, hire, and manage vendors & vendor contracts, payments, and deliverables; monitor and evaluate vendor performance.
• Collaborate with the internal Account Team to deliver breakthrough activation ideas that deliver against client objectives and meet sponsorship guidelines and regulations for execution.
• Supports all Event Production needs to ensure world-class execution (i.e., premiums, fabrication, event staffing, print signage, etc.).
• Collaborates on project-based brand client experiential initiatives from start to finish (briefing to execution).
• Work with clients, vendors, and internal teams to ensure consistent & comprehensive cross-functional communication.
• Develop creative briefs for experiential activations, lead briefing and review process with internal teams, and facilitate creative approval process (i.e., renderings, signage, POS, etc.).
• Develop & manage timelines, run of show, budgets & reconciliation for experiential activations.
• Manage on-site event logistics from planning through execution.
• Establish effective relationships across agency multi-disciplinary teams.
• Utilize agency resources appropriately and efficiently to ensure all agency protocols are being followed, including vendor agreements, accounting processes, recaps, etc.
• Demonstrate the highest level of critical thinking with focus on proactiveness and attention to detail.
Requirements
• Bachelor's Degree plus 3-5 years of experience in sports & entertainment experiential and/or event marketing.
• Understanding of how brand sponsorships work in sports & entertainment, from negotiation through execution, management, and event production.
• Strong relationship-building skills.
• Creative and strategic thinker.
• Strong writing and presentation skills.
• Proficient in Excel & PowerPoint.
• Willingness to work early mornings or late nights to accommodate weekends and holidays (if applicable).
• Must be able to lift heavy boxes and items up to 30 lbs.
• Ability to work in the NYC office; minimum of 3 days per week.
Location
The Brand Consulting department offers a flexible work schedule and requires a mininum three days per week on-site at our New York City office.
CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
Salary/Benefits
$91,000.00
- 109,000.00
per year
$91,000 - $109,000 /year USD
Salary may vary based on relevant experience and other criteria.
Benefits
• Medical, dental, and vision insurance
• 401(k)
• Discretionary bonus
Perks
• Flexible work schedule
• Team events
Additional Information
CAA Brand Consulting is a strategy-led, full-service marketing agency specializing in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. By integrating these capabilities, the agency provides comprehensive solutions from planning through execution, leveraging a collective perspective of expertise for each client brief to ensure diverse thinking and strategies that resonate with the marketplace and culture.