Director of Brand Management

This is a Full Time Job

DESCRIPTION:

The Department
CAA Brand Management, the licensing and consumer products division of CAA, is a global leader in brand licensing, with over 30 years of experience helping brands expand into new consumer product categories, experiences, and territories. In partnership with over 2500 world-class manufacturers and retailers, our unmatched network of 2 global offices enables us to build thriving businesses for our clients, maximizing brand reach and generating significant revenue. We take a client-centered and collaborative approach to every partnership, treating our clients' brands as if they were our own.

The Role
The Director, Brand Management is responsible for the growth, long-term relationship, and smooth operation of one or more of our clients' consumer products programs. Individuals in this role lead and oversee relationships with the client and the relevant stakeholders within the clients' business, as well as leading a cross-functional and often cross-regional CAA Brand Management client teams.

Responsibilities:

Manage client relationship
• Compile and lead appropriate regular touchpoints with the client and their team to ensure timely and effective communication flow.
• Act as the voice of the client for all initial assessments of potential deals to ensure that proposals brought forward to the client have been vetted first.
• Closely monitor client satisfaction and sentiment to strengthen the relationship and with VP to proactively manage any issues.

Manage licensee relationship
• Serve as the primary point of contact and relationship manager for all licensees and brand partners.
• Lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• As needed, act as principal liaison to facilitate transactions between licensee and retailer or licensor.
• Onboard new licensees.
• Manage program calendar, keeping track of licensee product development cycles, marketing deadlines, product launches, etc.

Drive brand development
• Responsible for defining and driving strategically aligned opportunities for clients with the sales teams to extend the brand into new categories and ventures. This can include supporting the negotiation and finalization of new licensing agreements and identifying and securing growth and expansion opportunities for our clients.
• Deliver on growth, expansion, and long-term profitability of the existing business.
• Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.
• Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance, and Legal to ensure successful execution of the strategy.
• Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative, and the development of co-branded and mono-branded licenses and brand extensions.
• Serve as the internal brand point of contact for CAA Brand Management teams.

Facilitate effective licensing operations
• Participate in brand strategy and budget setting discussions internally and with the client.
• Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
• Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.
• Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client's brand DNA, guidelines, and principles.
• Guide the client in the adoption of industry best practice processes, templates, and partners to drive efficiency.