Brand Consulting Executive
CAA
New York, NYThis was removed by the employer on 3/5/2020 7:04:00 AM PST
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Full Time Job
Job Description
Our financial services client is expanding into new markets throughout the US. As part of their expansion strategy, they are using local partnerships to gain credibility with locals and activating events year-round.
The Market Expansion Account Executive will work in lock-step with our client counterpart, as well as local regional clients, to design market-specific program strategies & goals. The role includes management of local partnerships- negotiating contracts, handling renewals and the day to day business, tracking key performance indicators, creation and execution of creative plans, quality control supervision, creation & management of activation budgets, and execution of event strategy via on-site activations. The candidate will interface day to day with the client, and will work cross-functionally with internal / external vendors, clients and agencies.
Responsibilities
• Work alongside the lead client counterpart to develop and manage the execution of local partnership marketing plans and tactics.
• Support market-specific programs, local partnerships, experiential activations, and branch openings (where applicable)
• Works cross-functionally with PR, Media, Social, Creative teams alongside client.
• Strategize initiatives that positively support the client's consumer goals (i.e. base growth) across all segments that are important to the business.
• Work closely with HQ & National campaigns, corporate events and product marketing team to launch relevant local campaigns focused on goals.
• Measure and analyze impact of programs; producing activation/partnership recaps with KPI success.
• Oversee all aspects of the creative development of marketing collateral, experiential assets, and event-related creative. Includes briefing designers and obtaining internal and client approvals.
• Build and maintain ongoing relationships with the HQ level clients, field marketing peers and account executives.
• Manage a grassroots & experiential activation budget with accountability for reporting ROI, spend and key learnings.
• Create presentations for key meetings internally and externally.
• Strong relationship manager – clients, support teams, partners and agencies.
• Educating clients and managing their needs and expectations.
• Provide constant attention to detail (quality control) regarding the execution of programs and materials
Qualifications
• Bachelor's degree in Marketing, Advertising or related discipline
• 4+ years of client interfacing in partnership marketing with experiential marketing experience
• Agency experience highly preferred
• Core understanding of how brand partnerships work- from negotiation through execution, management and event production
• Project management and team-leading abilities, from strategy to execution to fulfillment
• Experience leading and coordinating events a plus
• Creative and strategic thinker
• Strong writing and presentation skills
• Proficient in Excel & PowerPoint