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Brand Consulting - Account Director
CAA
New York, NYThis was removed by the employer on 3/18/2024 11:04:00 AM PST
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Full Time Job
The Role
The CAA Brand Consulting Account Director will play a leadership role in one of our largest Brand Consulting clients, a financial services company. The Director will help develop and lead the strategic vision, management, negotiation and activation of marquee sports and entertainment properties in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.
The Department
CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.
Responsibilities
• Develop and deliver overarching strategic vision based on brand objectives for existing and new sports and entertainment partnerships
• Identify solutions in the sports & entertainment marketing partnership marketplace
• Senior oversight of existing marquee sports and entertainment partnerships including day to day communication directly with properties
• Develop and deliver compelling, strategic written and verbal communications
• Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
• Develop integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life as well as integrating client technology within all sponsorships
• Develop & oversee execution of property-specific programs, contractual assets, promotions & experiential activations
• Lead recommendation, negotiation and management of talent deals
• Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Act as quarterback to lead integrated agency team as requested by clients, working collaboratively with other agencies including brand, media, PR to develop comprehensive activation plans
• Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
• Manage and train junior staff members
• Create presentations for key meetings internally and externally
• Track activation budgets with accountability for reporting
• Develop relationships across CAA to find and promote new opportunities to client
• Help grow CAA Brand Consulting network and visibility by attending conferences, CAA events, and functions
Requirements
• Bachelor's Degree or equivalent experience
• 8+ years' experience in sports & entertainment consulting environment
• Best-in-class client servicing and relationship building
• Project management and big picture thinking abilities while also being creative
• Strong negotiation skills
• Exceptional verbal and written communication skills
• Proficient in Excel & PowerPoint
• Exceptional attention to detail
• Ability to ''think on one's feet'' in a fast-paced, agency environment
• Ability to balance and progress multiple projects and project components at one time, on tight timelines
• Solution oriented
• Ability to travel and attend work events outside normal business hours on an as needed basis
• Strong organization skills
Preferred Skills
• Formula 1 experience
Location
Based out of the New York offices, this role is onsite/in office Tuesday thru Thursday and remote Monday and Friday.
Compensation: The annual base salary for this position is in the range of $112,000-$165,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Creative Artists Agency, LLC (the ''Company'') is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee's or their dependent's reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.
The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.