Account Manager, Sports Sponsorship

This is a Full Time Job

Job Description

Position Summary:

The CAA Brand Consulting Account Manager will play a critical role with one of our Brand Consulting clients. This position is responsible for supporting the strategic management and day-to-day execution of a premier collegiate sports and soccer sponsorship portfolio on behalf of the agency and its clients.

This role is responsible for supporting partnership strategies, commercial agreements, integrated sponsorship activations, and measurable business results across a broad range of collegiate and soccer properties. The candidate will support numerous sports verticals and strategy, identification, negotiation and management of partnership(s). Additionally, the candidate will interface with the client while working cross-functionally with internal/external partners, vendors, clients and agencies.

The Account Manager will work across a wide range of initiatives-from talent partnerships to integrated marketing campaigns-ensuring seamless execution and delivering best-in-class work that aligns with brand objectives.

Essential Functions:

Partnership Strategy & Management
• Provide leadership in the day-to-day management of collegiate and soccer partnerships, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
• Develop and lead comprehensive partnership strategies, identifying, communicating, and maximizing sponsorship assets to deliver measurable value for clients and successfully secure stakeholder buy-in.
• Leverage established relationships across the collegiate athletics ecosystem, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
• Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals, demonstrating a proven history of delivering successful commercial outcomes.
• Support in the day to day management of collegiate sponsorship portfolios, often serving as the primary point of contact for university partners, conferences, rights holders, clients, and agency partners.
• Support direct client relationships, serving as a trusted strategic advisor throughout the partnership lifecycle.
• Participate in cross-functional planning and execution of integrated sponsorship campaigns, campus activations, hospitality programs, student engagement initiatives, and experiential marketing efforts.
• Partner with Data & Analytics teams to establish partnership KPIs, measurement frameworks, ROI reporting, and optimization strategies.
• Collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to ensure all partnership objectives are achieved.
• Identify new collegiate and soccer sponsorship opportunities across athletics, campus life, NIL, women's sports, esports, and emerging properties that align with client objectives.
• Mentor, develop, and manage junior team members while fostering a collaborative, high-performing culture.

Events & Activation
• Attend collegiate and soccer sporting events, championship tournaments, conference meetings, sponsorship summits, and client activations throughout the year.
• Support the execution of bowl game entitlement programs, ensuring contractual rights are fulfilled across branding, hospitality, media, digital, on-site activations, and executive stakeholder engagement.
• Support sponsorship activation planning from concept through execution, ensuring all contractual assets are fulfilled and client objectives are exceeded.
• Support hospitality programming (where applicable), VIP experiences, on-site events, and student engagement initiatives tied to partnership objectives.

Requirements:
• Bachelor's Degree preferably in Marketing, Communications or similar discipline
• At least 4-6+ years of relevant experience; prior experience involving managing/supporting team and/or league sponsorships is preferred
• Management experience in mentoring and training team members
• Ability to travel and be on-site at events monthly
• Ability to quickly learn client industry, CAA responsibilities and CAA operational processes such as finance, legal and ops procedures
• Strong grammar, proofreading, and editing skills, with a keen eye for detail and consistency across all written materials
• Possess a strong financial acumen with the ability to accurately manage and reconcile large and multiple budgets
• Strong understanding and ''pulse'' on current events, pop-culture trends, and happenings – especially in the sports & entertainment fields
• Must be proficient in MS Office
• Extremely detail-oriented and organized
• Curious and creative
• Ability to balance and progress multiple projects and project components at one time, on tight timelines

Preferred Skills
• Agency experience highly preferred
• College and/or Soccer sponsorship industry experience a plus

Location

This role will be located in our New York office. The Brand Consulting department offers a flexible work schedule and requires a minimum three days per week on-site.