Ad Optimization Lead
Buzzfeed
Los Angeles, CAThis was removed by the employer on 11/27/2018 10:08:00 AM PST
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Full Time Job
BuzzFeed's advertising business grows and thrives with experimentation, and being able to rapidly identify solutions for our advertising partners that drive value. BuzzFeed is looking for an Ad Optimization Lead that can help to identify these solutions, and build them into scalable, repeatable solutions across multiple brands and verticals.
The position will focus on digital ad trafficking and strategy of BuzzFeed branded content. This will include video, post and short form assets to be optimized across multiple platforms (i.e. BuzzFeed.com and Facebook) This will require daily interaction with our internal teams such as Client Services, Sales, Operations, and our external clients to ensure consistent and smooth delivery of all advertising campaigns.
You Will:
• Manage and execute all aspects of BuzzFeed's media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms
• Create and traffic custom ad creatives; input third-party tags into the system, modify tags with ad server macros and other tracking elements
• Perform thorough QA checks on ad creative, and work with the Client Services team to resolve any conflicts or concerns
• Interact with account managers, developers, project managers, design, and publishing partners on various ops projects.
• Demonstrate platform expertise and develop content distribution strategies for both internal and external stakeholders
• Manage relationships with publishers, media vendors, and third-party vendors to maximize the performance of existing buys and stay current with new products/features
• Continually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve our product offering
You Have:
• 2 years working in an ad ops, media planning, media buying, social strategy, or search marketing
• Detail-oriented, highly organized, and efficient time-management skills
• Experience with buying on social platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat)
• Strong Excel skills and the ability to manage & analyze large sets of data
• Strong verbal and written communication skills
• Experience with third party ad servers (i.e. DFP) a plus
• Working knowledge of Google Analytics or Adobe Analytics a plus
• Bachelor's Degree
• Demonstrated proclivity in Technology, Internet and/or Social Advertising
Life at BuzzFeed
BuzzFeed strongly believes that the more diverse our team, the better our work will be. BuzzFeed is committed to equal opportunity employment and celebrates inclusion in all circumstances. As a BuzzFeed employee, you can expect:
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for growth and development via work experience and offerings from our in-house Learning Team
• Employee resource groups, frequent in-office events, volunteer opportunities, and more
• An attractive compensation package, including salary and equity
• A generous and well-rounded benefits program featuring PTO and unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more
• No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens in LA and NYC!
BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We value a culture of experimentation, teamwork, equality, humble confidence, and hard work (fused with fun). At BuzzFeed, you'll work with inspiring colleagues to build tools and create content that helps connect people all over the world.