Digital Marketing Manager

This is a Full Time Job

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

Broadway Across Canada is seeking a detail-oriented and versatile Digital Marketing Manager to join our Regional Office in Ottawa. This position plays a key supporting role within our national marketing team, helping to implement and execute digital marketing, communications, and public relations campaigns for touring Broadway productions presented across the country.

Working in a collaborative, open-concept office in Westboro Village, this hybrid role offers the opportunity to contribute to the success of world-class theatrical events while gaining hands-on experience in digital strategy, content creation, influencer marketing, grassroots promotions, and campaign reporting.

Duties and Responsibilities
Digital Marketing & Campaign Execution
Support the planning and execution of digital marketing campaigns.
Coordinate the creation, proofing, and distribution of show assets.
Ensure campaign links, promotional codes, and websites are accurate and function correctly at on-sale and throughout each campaign.
Prepare content copy for digital campaigns.

Email Marketing & Communications
Assist in the development of email content strategies for shows, seasons, and group sales.
Proof and deploy emails through Salesforce Marketing Cloud.
Manage email content calendars and ensure timely distribution and reporting.
Prepare copy for eblast communication.

Reporting & Analytics
Prepare regular reports using Google Analytics, Meta Business Suite, Salesforce, and Cision.
Track and report show sales.
Track and analyze campaign performance and media coverage, contributing to post-show press summaries.
Maintain marketing tracking documents and budget-related records.

Social Media & Influencer Marketing
Contribute to the creation of organic social content that aligns with both individual show brands and Broadway Across Canada.
Assist with on-site content creation during media nights and special events.
Coordinate influencer outreach and tracking for each market and production.
Monitor and respond to audience engagement via direct messages and comments.

Public Relations & Media Support
Assist with the preparation and review of public communications and announcements.
Help maintain media contact lists and support outreach efforts across various regions.
Provide logistical support for events, including guest coordination and timelines.
Support external communications, interviews, and media engagement as needed.
Assist with press opening nights.
Manage playbill creation, printing and delivery.
Create artwork assets.

Community Engagement & Promotional Outreach
Identify and support opportunities for local engagement and promotional partnerships.
Coordinate performance documents for venue and community engagement.
Coordinate logistics and materials for community-facing initiatives.
Monitor and summarize the impact of outreach and promotional efforts.
Administrative Support
As needed.

Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations

Adaptability
Able to work around unexpected changes of circumstance or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results

Functional Competencies
Looks for ways to improve and promote quality
Demonstrates accuracy and thoroughness

Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving

Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

3+ years of experience in digital marketing, communications, or related fields.
Strong writing, editing, and proofreading skills.
Detail-oriented with excellent organizational and project management abilities.
Comfortable working both independently and collaboratively in a fast-paced environment.
Proficiency with tools such as Salesforce, Google Analytics, Meta Business Suite, Microsoft Office, and Canva or Adobe Creative Suite.
Experience with arts, culture, or entertainment marketing is an asset.

Education and/or Experience
Bachelor's degree in marketing, Business Administration, Communication, Hospitality, or related field preferred.
Previous experience in communication, preferably in the entertainment, hospitality, or tourism industry.

Communication Skills
Ability to read, analyze, and interpret.
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry.
Ability to write and create social content, press releases and other marketing materials that conform to prescribed style and format.
Ability to effectively present information to promotional partners, sponsors, members of the press and audiences.

Certificates, Licenses, Registrations
Preferred Google Analytics Certification
Preferred Meta (Facebook) Digital Marketing Certification

Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.