Regional Director of Marketing

This is a Full Time Job

Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Salt Lake City, Boise and Albuquerque. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward. Hybrid work schedule is available for this position.

Duties and Responsibilities
Oversee marketing efforts and initiatives for Salt Lake City, Boise and Albuquerque in the Broadway Across America network which includes the following:
Manage subscription campaign including establishing overall strategy, timeline, budget, and marketing materials, while monitoring sales results and adjusting all as needed
Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary
Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns
Manage and track show budgets based on markets approved spend and approved advertising plans per show - track ROAS and adjust advertising as needed based on return and forecasted sales
Facilitate the placement of media buys in specific markets
Manage subscription campaign including budgets, marketing materials, sales results
Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
Formulate agendas and lead weekly and/or bi-weekly calls with local teams
Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing.
Supervise timely, targeted, and engaging email campaigns for shows, subscription efforts, and institutional marketing.
Maintains the local Broadway Across America market webpages for the mountain markets including facilitating updates and brand standards with oversight from BAA National Marketing
Create season amortization schedule and ensure timely updates are made with AP and REC
Advise or direct local public relations and group sales efforts
Oversee media and non-media based promotions and grass roots promotional efforts
Establish priority offers with local market, BAA lists, Ticketmaster and etc.
Submit and approve job requests for print collateral, online assets, email blasts, etc.
Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc.
Approve or oversee advertising settlements
Assist with single ticket revenue forecasting and budgeting
Utilize Domo and BI tools to guide decisions on advertising spends, single ticket revenue pacing and market to market/show to show analysis to facilitate best practice for regional markets
Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc.
Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues
Work with BAA National marketing and creative teams to develop new ideas and initiatives
Provides strategic direction and support for organic social media content.
Work in rotation with the BAA Mountain team to remotely settle shows on select weekends.
Other duties as assigned

Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations

Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities

Functional Competencies
Strong Microsoft Office skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business opportunities and work relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position.

Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving and collaboration
Willingness to help the team successfully execute projects

Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
Bachelor's degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
3-5 years' experience in live event sales, preferred
Google Ads certification is a plus

Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email and sales copy
Ability to lead a team of people
Ability to effectively present information to internal staff and outside show and presenting partner representatives

Critical Thinking
Able to create specialized marketing plans for each individual production based on each show's unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales events
Set up and breakdown for off-site events
Ability to work some nights and weekends
Some travel for company and industry-related events