Manager - Social Media
BLT Communications
Hollywood, CAThis was removed by the employer on 4/6/2018 10:01:00 AM PST
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Full Time Job
BLT Communications is looking for a client-facing manager to join our social and creative strategy team. This role reports to the VP of social and creative strategy.
Role & Responsibilities
• Oversee social media management projects for entertainment clients including streaming, theatrical, and Broadway
• Oversee a small skilled team of community managers
• Serve as lead community manager on select projects (in addition to team oversight)
o Write social-friendly, on-brand copy with an understanding of the various voices across different titles
o Work with strategists to develop a voice guide for each title
o Develop and maintain thoughtful editorial calendars
o Brainstorm with the team to concept social content based on the overall campaign strategy and marketing direction - from daily posts to larger campaign initiatives
o Work closely with social creative producers on asset delivery schedules
o Schedule and publish content
o Moderate pages and manage fan engagement on social channels
o Work with paid agencies (there are some small paid campaigns we manage in house)
o Observe and absorb insights from the communities and use for future initiatives
• Monitor trends across social media
• Collaborate and ideate with team members across the building on new content ideas to support marketing campaigns
• Serve as the social expert on what's new and innovative in all areas of marketing
• Ability to work full-time (in our LA offices) with some night/weekend work as needed
SKILLS & EXPERIENCE
• 4-5 years of community management experience (preferably at least 1 year in TV/film/streaming/theatrical category)
• Minimum 1-2 years managing a team
• A passion for and genuine interest in entertainment and Broadway
• Clear understanding of all social platforms - how to use them best, how to use them differently, how to optimize creative concepts for each, etc. (Facebook, Twitter, Instagram, Snapchat) + paid knowledge a big plus
• Strong, creative, clever copywriting is a MUST
• Attention to detail is crucial as we juggle multiple projects and platforms with millions of fans (and clients) looking on