Director of Growth and Engagement
Bleacher Report
Atlanta, GAThis is a Full Time Job
Location: Atlanta, Georgia, United States of America
The Job
We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth engine-from acquisition through engagement efficiency-driving measurable impact across installs, activation, and retention.
This role combines strategic leadership with operational excellence, managing a small high-impact team and budget to deliver scalable, efficient growth for Bleacher Report's digital products.
The Daily
• Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
• Develop full-funnel strategies to drive high-quality user growth and engagement
• Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
• Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
• Partner cross-functionally to define measurement frameworks
• Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
• Partner with product and design to align store presence with in-app experience and growth goals
• Manage and develop a small team of growth marketers across performance marketing and ASO
The Essentials
• 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
• Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
• Proven track record optimizing CAC, LTV, and ROAS at scale
• Strong hands-on experience with ASO tools and strategies
• Experience managing agencies and external partners
• Prior people management experience (direct management of at least 1–2 team members)
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
• Experience in consumer apps, media, sports, or engagement-driven platforms
Salary/Benefits
$122,500 - $227,500 /year USD
Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.
Benefits
• Health insurance coverage
• Employee wellness program
• Life insurance
• Disability insurance
• Retirement savings plan
• Paid holidays
• Sick time
• Vacation
Additional Information
Warner Bros. Discovery is a global leader in entertainment, known for its vast portfolio of iconic content and beloved brands that include wizards, dragons, superheroes, and the wonders of Planet Earth. The company is driven by storytellers and creators who bring characters to life and deliver engaging experiences to audiences worldwide. With a commitment to fostering creativity and innovation, WBD provides career-defining opportunities and the resources necessary for personal and professional growth.
