Paid Social Manager
Billboard
New York, NYThis was removed by the employer on 6/28/2022 1:23:00 PM PST
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Full Time Job
Billboard: Temporary Paid Social Manager
The Paid Social Manager role requires a strong understanding of marketing & advertising, paired with a deep knowledge of the social media space. This role will work closely with the Billboard Post-Sale and Account Management teams to execute several high-profile campaigns. The ideal candidate will bring a highly analytical and creative mindset to paid social media buying and is comfort managing multiple priorities.
Responsibilities:
• Implement Billboard paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
• Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
• Optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
• Collaborate with Billboard Post-Sale team members to ensure paid media campaign strategies and execution align
• Evaluate marketing plans and social strategy, identifying weaknesses and making strategic recommendations for improvements
• Track and monitor social campaign analytics weekly for client reporting
• Develop performance insights that align with campaign goals and strategies
• Monitor and manage the social media posts to ensure a positive online reception
• Act as a trusted touch point for internal stakeholders across Billboard and PMC Corp regarding campaign strategy and implementation
• Participates in internal and external meetings if needed
Requirements:
• 3 years of paid social advertising experience
Preferred Skills:
• Experience in working with large datasets
• Excellent verbal and written communication skills
• Proficient in Excel, PowerPoint, and Keynote
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Proven ability to navigate client and external communication
• Self-starter who is comfortable with a rapidly changing environment
About Billboard:
Billboard is a global music media brand, with a renowned authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene the industry and consumers around important conversations – from the annual Power 100 to Women in Music to Pride Summit and more.
About PMC:
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, TVLine, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. www.PMC.com.