Senior Analyst, Digital & Social Analytics
BET
New York, NYThis was removed by the employer on 12/6/2018 12:55:00 PM PST
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Full Time Job
Viacom Digital Studios is seeking a data-driven Senior Analyst responsible for analyzing BET’s site, apps, and its presence on third party/social platforms (e.g. Facebook, YouTube, Twitter, Instagram, etc.) with a focus on providing insights and recommendations that will contribute to the goals and success of the brand. The ideal candidate is a Research professional with at least 2-4 years of experience and passion for Social Media and Black culture.
• Conduct detailed analyses on digital and social performance using proprietary and third-party analytics tools (e.g. Omniture, Twitter Analytics, Facebook Insights, YouTube Analytics, Crimson Hexagon, Nielsen Social, Sprinklr, Listen First, DOMO, etc.)
• Communicate insights and recommendations both verbally and in the form of reports/presentations to internal teams and senior management in a thoughtful and timely manner
• Develop internal and competitive benchmarks based on historical performance
• Marry internal and competitive trends with operating strategies to forecast future performance
• Develop recurring reporting and monitor key metrics based on the stakeholder’s objectives/requirements
• Keep abreast of changing social media and digital media industry trends
• Support key stakeholders with ad hoc analyses as needed
Basic Qualifications
• Bachelor degree or higher
• 2-4 years of related research experience with demonstrated success
• Demonstrated ability to work and succeed in a fast paced environment
• Hypothesis driven problem solving skills
• Experience working with Omniture, social media monitoring tools, social media management tools, and social listening tools is preferred
• Expert MS Office skills, including advanced Excel (e.g. Pivot Tables, Vlookup, and IF Function)
• Experience in the creation of audience-tailored presentations that tell a story convincingly
• Agility and flexibility to adjust to changing priorities
• Stellar communication and interpersonal skills, and the ability to work collaboratively
• Detail-oriented with the ability to multi-task and meet deadlines