Manager, Digital Research & Insights - BET

This is a Full Time Job

Overview & Responsibilities:

This position will support the Digital & Social Media analytics and insights function at BET Networks, within Paramount Global. This position will work with teams across Content Production/Editorial, Marketing, Research, and Business Strategy. The role manages digital reporting to company stakeholders across a wide array of social and O&O platforms and reports to the Senior Director of Digital Research and Insights.

This individual will be responsible for contributing to in-depth analysis of performance and trends on social and digital platforms including competitive intelligence, case studies, and supporting management in the development of overall digital strategies. The individual will be involved in primary and secondary research efforts with the goal to provide actionable insights to identify opportunities to grow engagements across BET Digital. This person should be naturally curious, thoughtful, and creative.

Responsibilities
include but are not limited to:
• Lead the reporting and communications of BET’s Digital performance and serve as the day-to-day social analytics contact
• Support the development of custom content, editorial voice, and audience growth
• Complete regular analysis to address and inform important questions relating to owned digital performance across BET sites and apps, and social media
• Start-to-end ownership of reports, presentations, and other deliverables to provide strategic recommendations for BET Networks

Basic Qualifications:

• Minimum of 3 years of work experience
• Strong knowledge of social media analytics (Facebook Insights, Snapchat Analytics, Conviva, YouTube Analytics, Listenfirst, Tubular, Social Content Ratings, etc.), and data management tools (DOMO, etc)
• Strong knowledge of Adobe Analytics or other analytics tools (i.e., Google Analytics, Looker, etc.)
• Experience with social listening tools (Talkwalker, Metlwater, etc.)
• Computer proficiency with strong Microsoft Office skills is essential (Excel, PowerPoint, Word)
• Experience using Tableau or similar BI tools for data analysis and dashboards

Additional Qualifications:

• Strategic problem solver with a passion for television and digital media, and a willingness to learn and work with others
• Ability to build and tell a story through data in the form of presentations and other deliverables
• Strong presentation skills with the ability to communicate research effectively to both small and large groups
• Highly organized and extremely detailed with the ability to work under pressure, set priorities, handle several projects, and meet tight deadlines
• Passion for black culture and trends
• Proactive self-starter who takes initiative, and can work well both independently and with others

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET , BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

ADDITIONAL INFORMATION

Hiring Salary Range: $98,400.00 - 105,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agr