Analyst, Program Research
BET
New York, NYThis was removed by the employer on 7/22/2020 6:54:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the TV Network Category
Search for Analyst, Program Research jobs in New York-NY
Search all Analyst, Program Research postings
This is a Full Time Job
Overview and Responsibilities
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET Networks.
Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
• Build thoughtful and innovative audience analyses to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Work with Marketing to evaluate on-air and off-air promotions/advertising
• Draw insights from secondary sources to establish value of BET Networks to advertising partners
• Keep on top of Industry trends and key consumer insights
Basic Qualifications
• Internship with national cable or broadcast network a plus
• Knowledge of media metrics/math and measurement methodologies
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
• Knowledge of syndicated data systems (MRI, JD Power, Forrester)
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
• Related college degree
