Analyst, BET Networks Research
BET
New York, NYThis was removed by the employer on 5/2/2019 6:55:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the TV Network Category
Search for Analyst, BET Networks Research jobs in New York-NY
Search all Analyst, BET Networks Research postings
Full Time Job
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET Networks.
Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with standard reporting, ad hoc requests and special projects
• Contribute to thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Work with Marketing to evaluate on-air and off-air promotions/advertising
• Draw insights from secondary sources to establish value of BET Networks to advertising partners
• Keep on top of Industry trends and key consumer insights
Basic Qualifications
• Past internships with national cable networks, broadcast networks or streaming services a plus
• Knowledge of media metrics/math and measurement methodologies
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
• Knowledge of syndicated data systems (MRI, JD Power, Forrester)
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
• Related college degree
#LI-AD1