Social Media & Digital Marketing Manager

This is a Part Time Job

We are an upscale, boutique medical practice in Beverly Hills servicing high end and celebrity clientelle. The Doctor is also a celebrity/media expert. We are seeking an experienced social media /digital marketing expert to manage our online presence and to create compelling, current, and engaging new content for Instagram and tik tok pages as well as digital advertising. You will be expected to manage and lead our current digital marketing contractors as well as the expansion of services, including new website build-out.
Employee must possess the knowledge, ability, and experience to provide marketing support to Dr. and to serve as a liaison to all contractors and vendors. EMPLOYEE'S role will be to lead and direct Dr. with all advertising, social media, marketing, and sales-related activities for the practice. The employee will be expected to plan and/or oversee all marketing campaigns, including partnerships with brands, companies, and/or influencers. Employees will be expected to stay informed and updated about trends and tools in social media, marketing, technology, and advertising. The Duties include but are not limited to:

1. Working collectively with the digital marketing team to generate compelling new marketing and advertising campaigns about Dr. Berman and the services she offers through ads, sales, billboards, SEO, PR, social media etc.
2. Provide, on a weekly basis, an update on all ads running and the performance of ads. This includes the budget and knowing what is working and what is not, and managing a budget.
3. Oversee the social media team and the marketing campaigns and plans to promote content, particularly online via social media (Facebook, Instagram, YouTube, Tik Tok).
4. Learn and understand the services and how to best represent the practice online.
5. Monitor online presence and provide updates and reports as needed.
6. Work with copywriters and designers to ensure content is informative and appealing
7.. Work with the team better design the loyalty app and content on it related to Dr. Berman's promotions and services.

The success of the campaigns will be measured based on an increase in sales of services. This is a goal-oriented, sales-oriented position and requires prior sales and marketing experience.