Social Media Specialist

This is a Full Time Job

The Social Media Specialist is responsible for executing Beachbody's social media programs across various social media sites including but not limited to Facebook, YouTube, and Twitter. This position will work closely with the online managers of the Team Beachbody Network, its community manager, Business Leaders, Production, and Creative in developing social media campaigns that yield maximum ROIs and meet/exceed other key metric measurements. The ideal candidate will also maintain assigned social media and Internet communities and blogs to generate interaction, brand exposure, and sales. The Social Media Specialist will be charged with growing social media usage with prospects, customers, and Coaches. -


In this position, you will be responsible for:

Executing the social media plan to drive fan acquisition, engagement, and sales for existing Beachbody products
Acquisition of new audience through marketing campaigns and partnerships
Staying active in social media events both virtually and in person
Executing plans to support new product launches and company initiatives
Working with internal teams to create compelling viral campaigns to drive awareness, engagement, and sales across key brands and constituents
Updating and maintaining content on social media sites
Reporting on metrics and ROI for participation in social media sites
Effectively communicating and building external relationships through social networking (bloggers, key influencers)
Staying current with social media trends and incorporating new trends as appropriate to improve the customer experience, drive sales, and leverage ongoing customer involvement, including keeping up to date on new best-of-breed marketing approaches, technologies, and services that enhance social media efforts


The successful candidate will have the following qualifications:

Bachelor's Degree
2 to 3 years of social media marketing experience
Demonstrated knowledge of how to maintain and grow a social media presence across array of networks and technologies; strong understanding within a broader marketing mix
Background in Direct Response Marketing, community development, and management highly desirable
Experience working at a major high-traffic website preferred
Proven track record in social media, including blogging, blogger relations, or other means of evangelizing on behalf of a large organization
Successful track record in the development and growth of online communities for large organizations, including ROI, using social media channels and technology
Experience with social media measurement tools such as Radian6, Oracle, Topsy, etc.
Ability to foster cross-functional relationships toward achieving a unified goal
Ability to manage social media projects from planning to launch