Social Media Director

This is a Full Time Job

Job Title: Director, Social Media
Department: Marketing
Location: Baltimore, MD (Oriole Park at Camden Yards)
Reports To: Vice President, Brand & Content

FLSA: Salary, Exempt

Position Summary:

The Baltimore Orioles are seeking a dynamic, strategic, and creative leader to serve as Director, Social Media. This person will lead the club's social media strategy, content planning, platform innovation, and real-time storytelling to drive brand engagement, fan growth, and revenue opportunities across all digital channels.

The ideal candidate brings a sharp editorial voice, a deep understanding of baseball and fan culture, and a clear vision for how social media powers a modern sports brand.

Key Responsibilities:
• Lead Strategy & Execution:
Develop and oversee a comprehensive social media strategy that supports business goals, celebrates fans, builds player profiles, and reflects the identity of the Baltimore Orioles.
• Platform Management & Innovation:
Own content calendars and publishing across all official Orioles social platforms (e.g., X, Instagram, TikTok, Facebook, YouTube). Guide platform-specific tone, features, and growth strategies.
• Team Leadership:
Work with a high-performing social media team consisting of a Social Media Coordinator and seasonal staff while collaborating closely with design, video, communications, and community teams to bring campaigns to life.
• Real-Time Storytelling:
Oversee live social coverage during all games (home and away), major team events, and community activations. Balance hype, humor, and heart while ensuring accuracy and brand alignment.
• Fan-Centric Creative:
Champion the role of Orioles fans in content. Celebrate their passion, creativity, and loyalty in ways that elevate them as heroes alongside players.
• Data-Driven Growth:
Analyze performance and fan sentiment to evolve tactics. Monitor trends, benchmark against league leaders, and identify emerging platforms or formats worth testing.
• Brand Consistency & Risk Management:
Ensure all posts and interactions reflect the Orioles brand voice, values, and guidelines. Act as final editorial approval on sensitive or high-impact content.
• Cross-Functional Collaboration:
Partner with ticketing, partnerships, community/government affairs, and baseball operations to support priorities and amplify stories across social platforms.

Qualifications:
• 5-7 years experience in social media, digital content, or brand communications (sports industry experience strongly preferred).
• Demonstrated ability to grow and engage large social audiences.
• Exceptional writing and editing skills with a sharp, witty voice and eye for detail.
• Strong leadership skills with experience managing teams and workflows in a fast-paced environment.
• Deep understanding of social analytics, content trends, and platform best practices.
• Proficiency in tools such as Adobe Creative Suite, Canva, Sprout Social, or similar.
• Availability to work flexible hours, including nights, weekends, and holidays as needed.

What We're Looking For:
• A digital-first thinker who sees social as central to brand building-not just a distribution channel.
• A storyteller who understands baseball deeply-and knows how to make it fun, fresh, and relevant.
• A leader who thrives under pressure, owns results, and elevates the people around them.
• A fan-first creator who values community, connection, and authenticity.

DISCLAIMER:

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

The anticipated salary for this role is $75,000 - $100,000 annually, depending on experience, plus bonus opportunity.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including paid vacation, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, concession/merchandise discounts, free parking and complimentary baseball tickets to home games. 401(k) plan with discretionary employer match available after one year of service and 1,000 hours is also available.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.

Posted: 6/3/2025

Job Questions:
• This position is in-person. Are you located near Baltimore, MD? If not, will you relocate?
• Our posted salary range for this position is $75,000-$100,000. Does this range align with your salary expectations?