Marketing Coordinator

This is a Full Time Job

Job Title: Grassroots Marketing Coordinator
Department: Marketing
Reports To: Director, Fan Engagement

FLSA Status: Non-Exempt
Location: Oriole Park at Camden Yards – Baltimore, MD
Position Type: Full-Time

Position Summary:

This role will play a vital part in expanding the Orioles' presence throughout the region by overseeing and activating grassroots marketing initiatives. The coordinator will be responsible for managing the Orioles Street Team, executing marketing events in and out of the ballpark, and enhancing the Orioles brand through meaningful fan engagement.

Key Responsibilities:
• Grassroots Activation:
• Coordinate interactive experiences for fans at external events, such as community festivals, parades, school assemblies, and Orioles watch parties
• Promote Orioles brand, ticket sales, merchandise, and other initiatives through tabling opportunities
• Maintain staffing schedules for Orioles Street Team for gameday activations and external events
• Manage mascot performer schedule for external and internal appearances
• Event Execution:
• Assist with the development and execution of signature events, campaigns, and initiatives from start to finish, including Birdland Caravan, Kids' Opening Day, Orioles Pride Night, Fan Appreciation Weekend, and more.
• Oversee logistics of recurring ballpark events
• Build relationships with vendors and corporate partners to help enhance activations
• Assist with Corporate Partnership and Ticketing events.
• Collaborate cross-functionally within the organization to execute signature events, campaigns, and initiatives to meet organizational goals.
• Administrative Support:
• Track and evaluate event performance metrics (e.g., attendance, engagement, lead generation) to inform future planning and measure ROI
• Maintain event inventory; assist with department supply orders
• Support internal departments as needed.

Qualifications:
• Bachelor's degree in Marketing, Public Relations/Communications, Sports Management, and/or Hospitality
• 1-3 years of experience in event marketing, street team coordination, or fan engagement.
• Knowledge of baseball and the local market preferred
• Excellent relationship building and communication skills including written, verbal, and interpersonal
• An energetic, positive, and enthusiastic personality
• Demonstrated ability to multi-task, think creatively, analyze data, and problem solve
• Work a minimum of 40 hours/week, plus events (which can be during home games)

Posted: 12/4/2025

Job Questions:
• This position is in-person. Are you located near Baltimore, MD? If not, will you relocate?