Digital Marketing Coordinator

This is a Full Time Job

Job Title: Coordinator, Digital Marketing

Department: Marketing & Product Development

Reports to: Manager, Digital Experience

FLSA Status: Full-time, Non-exempt

Location: Baltimore, MD (Oriole Park at Camden Yards)

JOB DESCRIPTION

Seeking a Coordinator, Digital Marketing, reporting to the Manager, Digital Experience, to develop and coordinate the team's email marketing and SMS platforms, as well as additional digital experience responsibilities.

Responsibilities include but are not limited to:
• Develop, coordinate, and execute email and SMS marketing campaigns for games, events, promotions, and special announcements.
• Manage email campaign editorial calendar including ideation, development, testing, scheduling, and deployment of one-time, recurring, triggered, dynamic, and targeted content-driven campaigns to various audiences
• Coordinate digital marketing promotional calendars and communication schedules.
• Collaborate with all departments in writing and executing content for email distribution
• Manage the daily SMS calendar from ideation to deployment
• Maintain subscriber databases and ensure compliance with email and SMS marketing regulations.
• Monitor and report on Email and SMS performance including subscriber growth, open rates, click through rates and revenue.
• Collaborate with the Analytics team to develop email segmentation strategy and testing opportunities
• Measure the effectiveness of MLB automated email marketing campaigns and collaborate with MLB on new strategies and efficiencies
• Overseeing end-to-end development of assets for email and SMS
• Ideate and think creatively to help achieve the team and club goals
• Ensure all communications are accurate, timely, and optimized for mobile devices.
• Other duties as assigned.

JOB REQUIREMENTS:
• Bachelor's Degree, preferably in Digital Marketing, Communications, Business/Marketing or related field
• 1-3 years relevant experience
• Strong understanding of current online marketing concepts, strategies, and best practices
• A proactive thinker with a solutions-oriented mentality
• Excellent organizational, verbal, and written communication skills with a strong attention to detail
• Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment
• Initiative to thrive in a team atmosphere and individual basis
• Proficiency in Photoshop or similar photo editing software, Adobe Premiere, and Microsoft Office
• Working proficiency with Adobe Illustrator and understanding of email marketing software
• This position may entail night and weekend work coverage

DISCLAIMER:

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.