Social Media Lead

This is a Full Time Job

Social Media Lead, Crime Junkie
This is a full-time, in-person position located in Indianapolis, Indiana.

About the Social Media Lead, Crime Junkie
The Social Media Lead, Crime Junkie is responsible for defining, building, and scaling the social presence of one of the world's most successful true crime brands. This role owns social strategy, content programming, and execution across Crime Junkie's social ecosystem while establishing the systems, workflows, and processes needed to deliver high-quality content at scale.

Serving as the primary steward of Crime Junkie's social identity, this individual ensures all content reflects the brand's voice, editorial standards, and audience expectations. The Social Media Lead partners closely with reporting, production, marketing, and the broader Audiochuck social team to create an audience-first social experience that informs, engages, and grows the Crime Junkie community.

This role is ideal for someone who combines strong editorial instincts with platform expertise, thrives in a fast-paced environment, and is excited to build a best-in-class social presence for a category-leading brand.
What You'll DoSocial Strategy & Audience Growth
• Own and lead the social strategy for Crime Junkie across Instagram, TikTok, X, Facebook, and emerging platforms
• Define and evolve Crime Junkie's social voice, content pillars, and platform-specific strategies
• Establish Crime Junkie social channels as a destination for original, engaging true crime content
• Identify opportunities to grow audience reach, engagement, and community loyalty
• Monitor audience behavior, platform trends, and true crime conversations to inform strategy

Content Programming & Execution
• Lead content creation and publishing across all Crime Junkie social platforms
• Develop and maintain a structured content calendar with visibility across stakeholders
• Balance timely, reactive storytelling with evergreen content programming
• Own posting cadence, content mix, and prioritization across channels
• Ensure content remains aligned with Crime Junkie's voice, values, and editorial standards

Performance & Optimization
• Define, track, and analyze key performance metrics
• Use audience insights and performance data to continuously refine content strategy
• Test and iterate on formats, storytelling approaches, and distribution strategies
• Identify opportunities to improve engagement, reach, and audience retention

Workflow Development & Scale
• Build and operationalize scalable workflows for content creation, review, publishing, and optimization
• Establish systems and processes that support efficient, high-quality execution
• Identify gaps in capacity, skill sets, and resources and recommend solutions
• Help define how the Crime Junkie social function evolves and scales over time

Cross-Functional Collaboration
• Partner with reporting, production, and marketing teams to align social content with broader initiatives
• Collaborate with the Audiochuck social team to integrate promotional efforts while preserving Crime Junkie's unique voice
• Ensure clear communication and alignment across stakeholders
• Support major launches, investigations, special projects, and audience engagement initiatives

What Success Looks Like
• Crime Junkie social channels are recognized as a trusted destination for true crime content
• Content is consistent, recognizable, and aligned with the Crime Junkie brand across platforms
• A steady cadence of high-quality content is maintained across channels
• Audience engagement and growth continue to improve through intentional programming and strategy
• Social workflows are structured, repeatable, and scalable
• Performance insights drive ongoing optimization and innovation
• A clear roadmap exists for future team growth and expanded content output

What You'll Bring to the Table
• 5 years of experience in social media, digital content, audience development, or related fields
• Proven track record of growing and scaling social channels with measurable audience impact
• Deep understanding of Instagram, TikTok, X, Facebook, and emerging social platforms
• Strong editorial judgment and ability to responsibly cover complex or sensitive topics
• Experience managing high-volume content calendars and content programming systems
• Data-driven mindset with experience using analytics to inform strategy and decision-making
• Experience mentoring, managing, or developing creators, producers, or junior team members
• Ability to thrive in a fast-paced environment that requires both planned and reactive content execution
• Strong communication and cross-functional collaboration skills
• Passion for true crime storytelling and an understanding of the responsibility that comes with covering these stories