Director of Marketing Effectiveness and Measurement
ATTN
Los Angeles, CAThis is a Full Time Job
About the Role
The Director of Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify the true impact of the campaigns ATTN: builds for its brand clients, directly shaping how client media and content investment is allocated. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to serve current client demand while building ATTN:'s future-state measurement product.
Key Responsibilities & Focus Areas
• Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
• Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
• Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
• Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights.
• Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.
• Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
• Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
• Integrate external partners while developing in-house capabilities.
About You:
• 8 years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
• Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
• Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
• Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
• Executive presence with the ability to influence senior clients and internal stakeholders.
Location
Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.
Salary/Benefits
$170,000 - $210,000 /year USD
Actual compensation packages are based on a wide array of factors unique to each candidate.
Additional Information
ATTN: is a creative studio and media company that focuses on earning and making attention matter. Originally starting as a publisher, the company built a business around attention that attracted a large audience, providing valuable insights and distribution. It has since evolved into a full-service content studio that creates original intellectual property and premium social campaigns for brands, institutions, and leaders seeking more than just visibility. Through creative excellence and a deep understanding of culture, ATTN: builds trust and drives meaningful impact for its partners.
