Partnership Measurement & Insights Coordinator

This is a Full Time Job

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.

Job Description:

The Coordinator, Partnership Measurement & Insights position will support the Global Partnerships Department at large within the Partnership Development & Insights vertical supporting State Farm Arena, Atlanta Hawks, and College Park Skyhawks sponsorships. This position will report to the Senior Manager, Partnership Operations & Insights, and work alongside the other members of the Partnership Development & Insights team, both the Partnership Sales and Partnership Activation departments, and various internal departments such as Hawks Marketing and Hawks iQ (Analytics Team).

Core Responsibilities:

Partnership Measurement & Insights
• Aggregate and analyze data – including asset performance, fan surveys, media exposure, and brand indexing – to support partner pitches, prospecting, and recaps
• Collaborate with Sales and Activation teams to integrate insights into partner and prospect onboarding, aligning data with client KPIs and partnership storytelling
• Develop and distribute monthly internal reports highlighting key metrics related to partners, fan engagement, and team performance
• Design and execute post-event surveys tailored to partnership objectives, delivering actionable insights to guide future strategies
• Collaborate with Hawks iQ to deploy supplemental surveys throughout the year to generate deeper audience understanding and support strategic partnership initiatives
• Maintain and regularly update the partnership measurement reference guide and fulfill ad hoc data requests
• Manage relationships with external data providers such as Nielsen, Relo Metrics, and others to support departmental needs
• Assist in maintaining the Global Partnership Performance Tableau Dashboard with up-to-date performance data
• Partner with the Partnership Trafficking Coordinator and HawksiQ teams to ingest reports into Tableau and support real-time campaign optimization
• Catalog and organize all brand health data and maintain a centralized insights library for easy access and reference
• Conduct ongoing research to identify emerging trends in fan behavior, media valuation, and sponsorship performance to inform strategic planning
• Support sales prospecting and renewal efforts by delivering data-backed insights, including consumer comparisons, historical performance trends, and category-specific benchmarks
• Represent the Partnership Measurement & Insights function in external meetings by delivering tailored insights such as brand indexing and fan survey results to support the full sales lifecycle
• Create sales enablement materials such as audience demographic primers, insight decks, and Tableau dashboards to enhance storytelling and performance visualization
• Facilitate internal education sessions and help create supporting materials to promote strategic understanding and consistent application of measurement insights across teams
• Monitor and evaluate partnership asset delivery and campaign performance, identifying optimization opportunities through white space analysis and survey coordination
• Synthesize insights from multiple tools and platforms to assess partner value and inform future planning and strategy
• Develop year-round measurement strategies for key partners, aligning with their KPIs to uncover trends and generate actionable insights that drive mutual success

Partnership Media & Signage Trafficking
• Support media and signage trafficking efforts by assisting with the scheduling, monitoring, and reporting of partnership assets including but not limited TV, web, digital, and in-venue platforms

Additional Duties
• Assist department as needed with game and event night responsibilities
• Assist with department special events as needed
• Other duties as they may be assigned

Qualifications
• Bachelor's degree in Sports Management, Business, Marketing, Analytics, or a related field
• 1–2 years of experience in corporate partnerships, sponsorship analytics, or a related role within the sports or entertainment industry preferred
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies
• Demonstrated critical thinking skills with the ability to evaluate complex information, challenge assumptions, and develop thoughtful, data-informed solutions
• Experience in creating compelling data visualizations and dashboards that support storytelling and performance reporting
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and data visualization tools such as Tableau and Power BI
• Experience with CRM and sponsorship platforms such as KORE is preferred
• Familiarity with third-party research and measurement tools (e.g., Nielsen, Relo Metrics, YouGov, Vision Insights) is a plus
• Strong verbal and written communication skills, with the ability to clearly convey complex information to both internal and external stakeholders
• Strategic, creative, and solutions-oriented thinker with a collaborative mindset and a passion for continuous learning
• Highly organized with strong time management skills and attention to detail; able to manage multiple projects and deadlines simultaneously
• Ability to work independently and as part of a cross-functional team in a fast-paced, dynamic environment
• Willingness to work flexible hours, including nights and weekends, as needed based on departmental priorities
• Limited travel may be required

This position may require operating a company vehicle or driving as part of regular job duties. All employees in such roles must have held a valid driver's license for a minimum of three (3) years.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!