Intern - Brand Ambassador

This is a Full Time Unpaid Internship

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.

Program Overview:

The Atlanta Hawks are seeking passionate, motivated, and well-connected college students to serve as official brand ambassadors on campus and within their communities. As part of the Hawks College Ambassador Program, ambassadors will bring the team to life through peer-to-peer marketing, grassroots initiatives, and student engagement events-all with the goal of increasing awareness, driving ticket sales, and growing our fanbase among college students.

If you're looking to jumpstart your career in sports, build your network, and gain hands-on experience with a professional sports team, apply now to be part of the 2025–2026 Hawks College Ambassador class.

Key Responsibilities:
• Collaborate with Hawks front office staff to integrate the brand into major campus events and happenings.
• Identify and build relationships with student organizations interested in attending Hawks games.
• Represent the Atlanta Hawks & College Park Skyhawks brand with professionalism in all interactions-on campus, online, and at events.
• Work directly with Group Sales Consultants to uncover new marketing and sales opportunities on and around campus.
• Promote upcoming games and student offers by wearing team-issued apparel and distributing marketing materials.
• Use your personal social media to build awareness around Hawks Pass, Theme Nights, College Park Skyhawks and College Series events.
• Submit weekly reports summarizing outreach efforts, event recaps, campus insights, timesheets, and future recommendations.

Gameday Responsibilities:

Ambassadors are required to assist with up to six (6) Hawks home games throughout the season. Gameday assignments may include:
• Fan Experience Activations
• Sales/Marketing Tables
• Group Event Hospitality
• Membership Pre-Game Events
• General Fan Engagement & Guest Interaction

Qualifications:
• Must be enrolled in a college or university within 100 miles of Atlanta.
• Preferred majors: Business, Marketing, Sport Management, Communications.
• Strong verbal and written communication skills.
• Must have reliable transportation and access to phone/email.
• Passion for sports and knowledge of the Atlanta Hawks and NBA is a plus.
• Previous leadership, brand ambassador, or event marketing experience preferred.
• Able to work independently and collaboratively with other ambassadors.
• Highly self-motivated, organized, and comfortable managing multiple tasks.
• Well-connected and knowledgeable about your campus, its events, and student life.
• Active on social media platforms such as Instagram, TikTok, and X (Twitter).

Qualifying Institutions:
• Clark Atlanta University (Atlanta, GA)
• Emory University (Atlanta, GA)
• Georgia State University (Atlanta, GA)
• Georgia Tech (Atlanta, GA)
• Kennesaw State University (Kennesaw, GA)
• Morehouse College (Atlanta, GA)
• Spelman College (Atlanta, GA)
• University of Georgia (Athens, GA)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!