Senior Digital Marketing Coordinator, Affiliate Leagues

This is a Full Time Job

We are taking a responsible approach to creating environments that allow us to do what we do best – host and entertain fans during a basketball game or special event. We've been closely monitoring the impact of the pandemic on our communities and team members. As part of our commitment to health and safety, we are implementing a mandatory vaccine requirement for current full time and part time team members, as well as all newly hired employees. Learn more here.

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.

Are you passionate about sports and gaming with a good eye for great content, a natural ability to relate to fans, and someone willing to do the work necessary to help the brands be great on social media? We may have an opportunity for you! We have an awesome brand at the Atlanta Hawks and we're looking to add to our marketing team for our growing affiliate leagues, the College Park Skyhawks (NBA G League) and Hawks Talon GC (NBA 2K League).

Summary:
The Senior Digital Marketing Coordinator, Affiliate Leagues will be responsible for leading and executing marketing strategies and activations for all College Park Skyhawks and Hawks Talon GC campaigns by specifically working with internal departments, external agencies, and partners. This position reports directly to the Sr. Director of Marketing.

Responsibilities:

• Serve as the main project manager for College Park Skyhawks and Hawks Talon GC marketing campaigns.
• Work with marketing and affiliate leagues leadership to develop season-long marketing strategies and activations to help drive ticket sales and build affiliate league brands.
• Coordinate and execute posting for Skyhawks and Hawks Talon GC social media accounts (Facebook, Instagram, Twitter, TikTok, LinkedIn, Twitch).
• Social community management includes responding/engaging with fans and promptly forwarding complaints and questions to the appropriate team member.
• Tag social media posts and analyze campaign performance to optimize content calendar.
• Build and manage content calendar across all digital platforms including social, email, web, and mobile app.
• Serve as liaison with Corporate Partnerships team to deliver on corporate partner contractual assets.
• Work closely with internal creative and video teams to create compelling content that is strategically aligned to campaign and organization initiatives.
• Attend Skyhawks and Hawks Talon GC community events and games to gather content as needed. (includes nights and weekends)
• Support day-to-day updates to web and mobile platforms via CMS as needed.
• Cross-train and support Atlanta Hawks and State Farm Arena events as needed.
• Stay current with best practices, strategies, and industry standards.
• Remain flexible and nimble to take on additional marketing responsibilities over the long term as opportunities become available.

Qualifications:

• Strong writing, grammar, and communication skills with good attention to detail.
• Project management skills: ability to prioritize & manage multiple projects with strong attention to detail.
• Passion and curiosity for the gaming industry.
• Passion for developing effective digital marketing content.
• The ability to coordinate and post to social media on behalf of a brand is preferred.
• Knowledge of basketball and pop culture is preferred.
• Comfortable with working non-traditional hours (i.e., some nights, weekends, and the occasional holiday may be required)

Education and Experience:

• Bachelor's degree required, preferably in Marketing, Advertising Or Communications.
• 1-3 years of experience working in a digital marketing role within a fast-paced organization.
• Experience with operating business social media platforms preferred.
• Experience using Adobe CS (Photoshop, Premier, After Effects, Illustrator) preferred but not required.
• Experience shooting and editing photos and video preferred but not required.
• Experience with content management systems a plus.
• Comfortable in an environment where priorities can shift rapidly; resilient and adaptive to change.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.