Marketing Strategy & Operations Manager

This is a Full Time Job

Position Purpose

The Atlanta Dream is seeking a highly organized, strategic, and collaborative Manager, Marketing Strategy & Operations. This vital role serves as the central ''glue'' of our marketing department, connecting key functions across Brand & Creative, Content Strategy & Production, Retail and Business Intelligence & Growth Marketing. You'll be responsible for developing and executing integrated marketing plans, translating insights into actionable briefs, ensuring seamless project management from concept to completion, and relentlessly driving our fan growth and engagement goals. This role will report to the VP, Marketing & Consumer Insights.

Essential Duties & Responsibilities

Integrated Marketing Strategy & Planning
• Develop Integrated Campaigns: Lead the creation of comprehensive, multi-channel marketing plans (inclusive of brand marketing plans and partnership marketing plans) that align with overall organizational goals for fan growth, engagement, and revenue.
• Brief Development: Translate strategic objectives, audience insights, and performance data into clear, actionable, and inspiring creative briefs for the Brand & Creative and Content Strategy & Production teams.
• ''Connecting the Dots'': Serve as the central point of contact and communication across various marketing functions, ensuring strategic alignment and synergy in all initiatives.
• Audience-First Approach: Champion an audience-first mindset, ensuring all marketing efforts are data-informed, insights-driven and designed to resonate deeply with our diverse fan base.

Marketing Operations & Project Management
• End-to-End Project Ownership: Oversee marketing projects from inception through execution and post-campaign analysis, ensuring timely delivery and adherence to quality standards.
• Process Optimization: Implement and manage project management tools and workflows to enhance efficiency, collaboration, and transparency within the marketing department.
• Resource Coordination: Proactively manage timelines, resources, and budgets for marketing campaigns, ensuring effective allocation and utilization.
• Cross-Functional Liaison: Facilitate seamless communication and workflow between Brand & Creative, Content Strategy & Production, Business Intelligence & Digital Strategy, and other internal departments (e.g., Ticket Sales, Partnerships, Community Relations).

Fan Growth & Engagement Focus
• Goal Alignment: Ensure all marketing strategies and tactics are explicitly tied to driving measurable fan growth and deepening fan engagement.
• Performance Monitoring: Collaborate closely with the Business Intelligence team to track, analyze, and report on campaign performance, identifying key learnings and opportunities for optimization.
• Fan Journey Optimization: Work to understand and enhance the fan journey across all touchpoints, identifying opportunities for improved experience and conversion
• Cultural Relevance: Help identify cultural moments and trends to ensure the Dream's marketing efforts are timely, relevant, and resonate with key audiences.

Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-5 years of progressive experience in marketing strategy, project management, or integrated marketing roles, preferably within sports, entertainment, or a consumer-facing brand.
• Proven ability to develop comprehensive marketing plans and write clear, effective creative briefs.
• Experience with project management tools (e.g., Monday.com) and best practices.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills, capable of influencing and collaborating across diverse teams.
• A proactive, problem-solving mindset with a passion for connecting dots and streamlining processes.
• Passion for women's sports and alignment with the Atlanta Dream's mission and values.