Director of Corporate Partnership Sales

This is a Full Time Job

Director, Corporate Partnership Sales

Location: Atlanta, GA
Status: Full-time | Regular

Position Overview

Reporting to the Vice President of Corporate Partnership Sales, the Director of Corporate Partnership Sales is a senior-level individual contributor responsible for driving immediate and sustained new revenue growth through integrated corporate partnerships.

This is a true sales position. The right candidate will bring a disciplined, repeatable sales process; an established network of brand and agency decision-makers; and a demonstrated track record of closing six- and seven-figure partnerships in professional sports. This individual will own the full sales cycle-from prospect identification through contract execution-and will be accountable for meeting and exceeding aggressive annual revenue targets.

This is a relationship-driven business supported by strong sales leadership and an experienced client-service team, with an entrepreneurial culture and a strong reputation for world-class execution. As we continue to scale, this role will also bring operational rigor, accountability, and cross-functional alignment-strengthening performance discipline while preserving the culture and trust that drive our success.

Core Responsibilities

Revenue Generation & Sales Leadership
• Own and execute the end-to-end sales process for new corporate partnership revenue.
• Prospect aggressively through outbound outreach, networking, referrals, agency relationships, and market intelligence tools.
• Build, manage, and advance a robust pipeline with clear activity benchmarks and revenue forecasts.
• Meet and exceed annual new business revenue goals, with clear accountability to weekly and monthly KPIs.
• Identify high-potential categories and target brands aligned with the Dream's fan base, platform, and growth strategy.
• Develop multi-platform partnership packages across media, digital, social, broadcast, in-arena, experiential, community, and IP assets.
• Lead high-level negotiations with senior brand marketers, agency leaders, and C-suite executives.
• Close complex, multi-year, high-value agreements with strong margin discipline.

Strategic Selling & Market Intelligence
• Conduct structured discovery processes to understand client business objectives, KPIs, growth priorities, and decision frameworks.
• Translate insights into customized, ROI-driven proposals and compelling pitch narratives.
• Leverage data, research, and third-party insights (YouGov, SponsorUnited, etc.) to inform prospect strategy and pricing.
• Develop category-specific go-to-market strategies to unlock incremental revenue streams.
• Identify and create new inventory or intellectual property that unlocks incremental sponsorship value.

Process, Forecasting & Operational Rigor
• Implement structured pipeline management within CRM, maintaining accurate forecasting and probability weighting.
• Provide bi-weekly revenue projections and monthly pipeline reports to executive leadership.
• Track sales velocity metrics and continuously refine outreach, messaging, and closing strategies.
• Ensure seamless transition to activation and client services teams post-sale while maintaining executive-level partner relationships.
• Support long-term renewal and upsell opportunities through proactive relationship management.

Market & Brand Representation
• Serve as an ambassador of the Atlanta Dream brand in the Atlanta business community and across national sports marketing networks.
• Attend industry conferences, league meetings, community events, and networking functions to cultivate new relationships.
• Maintain deep knowledge of sponsorship trends, brand spend categories, women's sports growth, and competitive positioning.

Qualifications

Education & Experience
• Bachelor's degree required (Marketing, Business, Sports Management, or related field preferred).
• Minimum 7–10 years of professional sports partnership sales experience.
• Experience with a professional sports team, major property, or sports marketing agency strongly preferred.
• Proven success closing complex, multi-platform, multi-year sponsorship agreements.
• Experience selling to both brands and agencies.

You Have These
• Exceptional executive presence, diplomacy, and discretion-comfortable engaging with local and national leaders and C-suite executives.
• Elite new business development skills with a disciplined, metrics-driven sales approach.
• Strong sports partnership sales acumen with the ability to identify and capture new revenue opportunities.
• Deep knowledge of brands that invest in sports marketing and how partnerships drive consumer growth and sales outcomes.
• Proven ability to run a full-cycle consultative sales process-from cold outreach to contract execution.
• Superior negotiation and closing skills with a history of securing high-value agreements.
• Ability to balance creative, client-centric thinking with data-driven business discipline.
• High degree of adaptability and urgency in a fast-paced, growth-oriented environment.
• Strong cross-functional collaborator who can align marketing, finance, legal, and activation teams to accelerate deal flow.
• Experience scaling revenue operations in complex, relationship-driven businesses.

Work Environment
• Standard office environment with flexibility required.
• Must be able to work all Atlanta Dream home games and select team/league events.
• Occasional travel required for client meetings, league functions, and industry events.