Digital Marketing Manager

This is a Full Time Job

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

POSITION OVERVIEW:

The Digital Marketing Manager, with guidance from the Director of Marketing & Events, will own the end-to-end growth strategies of The Battery Atlanta's digital assets.

Responsibilities include but are not limited to the following: working with the Director of Marketing to grow brand presence and voice, setting annual calendar and budgets for digital programming, crafting daily social media and blog content, reporting, and website enhancements to drive enterprise goals for the property.

PRIMARY RESPONSIBILITIES:

The successful candidate's primary responsibilities will include, but not be limited to:
• Develop annual digital calendar and assign allocations for all digital programming from assigned budgets; Monitor key performance indicators (KPIs) and provide regular reports on campaign performance, ROI, and other relevant metrics to stakeholders - analyzing success and future growth opportunities.
• Develop and execute social media content that drives engagement and increases brand awareness for The Battery Atlanta, tenants and partners, following current digital trends to enhance brand channels.
• Manage and update website to keep the brand fresh, working with the web agency to facilitate updates and enhancements.
• Develop and execute the internal and external newsletters using Constant Contact (or similar third-party system); evaluate performance and adjust as needed to meet or exceed industry standards.
• Work closely with retailers to support their events and promotional programs, with a push to drive sales and traffic to The Battery Atlanta; enhanced focus on optimizing overage rent tenants through regular discussions with Director of Marketing & Events and leadership.
• Conduct competitor analysis and market research to identify opportunities and improve our competitive position.
• Partner with Director of Marketing & Events to amplify creative pipeline and develop new concepts that will add to the organizational goals.
• Manage (alongside other marketing departments) the Marketing Trainee to grow their knowledge and understanding of digital asset management.
• Bring forward opportunities for personal digital marketing upskilling that will reduce reliance on third parties, pursuing any approved options for the betterment of the enterprise.

MINIMUM QUALIFICATIONS:
• Bachelor's Degree and a minimum of 3 years of marketing and social media experience.
• Must be a proactive, organized, solution and detail-oriented person, who can prioritize and follow through with minimal supervision.
• An understanding and appreciation for diverse cultures and the ability to work effectively with individuals of diverse backgrounds in all levels within the company.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Highly effective interpersonal and communication skills (written and verbal).
• Self-motivated individual with high degree of responsibility, sense of urgency and accountability.
• Must be a team player, who cares about the team's work and success.
• Microsoft Office (Word, Outlook, Excel and PowerPoint) proficiency.
• Able to work long hours, overtime, weekends and occasional holidays.

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at [email protected]