Director of Digital Marketing
ASCAP
New York, NYThis is a Full Time Job
Job Description:
The Director, Digital Marketing will own end-to-end strategic development and implementation of integrated marketing campaigns and projects designed to drive brand awareness and attract new music creators and music users to ASCAP. This is a role for a versatile and highly analytical marketer with a creative mindset, someone that combines qualitative and quantitative skills and innovative thinking, with proficiency in audience targeting, content strategy, digital advertising, marketing automation and emerging platforms. This is an exciting opportunity for a modern strategic marketer that can independently take initiative and lead B2B and B2C projects from ideation to execution, and who thrives in a fast-paced, dynamic environment, enjoys staying ahead of evolving trends and passion for mission-driven marketing.
Areas of Responsibility & Accountability:
This is a multi-faceted role that spans across multiple marketing disciplines, responsibilities include but are not limited to:
• Lead licensing marketing strategy and manage key relationships to support business growth and objectives.
• Oversee optimization of marketing technology and insights, identify core opportunities to boost brand visibility across SEO and AEO.
• Develop and establish a framework for implementing new emerging strategies into cross-department content planning.
• Craft design-forward promotional and advertising briefs, balancing business goals with compelling visuals and persuasive messaging.
• Develop and execute a target marketing strategy that drives business impact and brand awareness with different audience segments.
• Manage ad budget, schedule and creative briefs in collaboration with VP, Sr, Marketing Strategist.
• Direct key agency and vendor partnerships across digital advertising, media and technology.
• Leverage reporting tools (e.g. Google Analytics, Data Studio, Search Console, etc.) to track KPIs, analyze performance and present actionable learnings to inform future strategy.
• Drive holistic project planning including ideation, execution, content, measurement and attribution.
• Own end-to-end project management including timelines, deliverables, execution planning, milestone tracking and more.
• Build marketing reports and present campaign recaps with consolidated findings, data-driven narratives and learnings.
Qualifications & Requirements:
• Bachelor’s degree required, degree in marketing is a plus
• 8 years of hands-on experience developing and executing digital marketing campaigns for both business-to-consumer (B2C) and business-to-business (B2B) audiences.
• Highly analytical and data-driven; deep qualitative and quantitative skills, ability to translate insights into strategic recommendations.
• Comfortable managing a high volume of work, shifting between different tasks and disciplines.
• Versatile communication and copywriting skills, ability to tailor messaging for diverse audience segments and business objectives.
• Strong working knowledge of the shift and impact of AEO on content discoverability.
• Extremely well organized, meticulous attention to detail and highly process/deadline driven.
• Well-versed in digital advertising strategy (e.g. paid-social, paid-search, etc) and emerging trends.
• Independently takes initiative and problem solves.
• Strong creative thinker.
• Team player, resourceful and collaborative.
• Proficient in Google Analytics, Google Search Console, Google Ads, PowerPoint/Canva, and other digital marketing tools.
• Hands-on experience with marketing automation platforms, content management systems and related digital marketing tools (e.g. survey-building, email marketing, event planning, payment platforms).
• Strong understanding of attribution measurement (UTM parameters, website tagging, etc.).
• Passion for advocating for music-creators.
• Track record of project management, operational oversight and problem-solving.
• Strong presentation, copywriting and communication skills.
• This position is an individual contributor, able to work autonomously and with minimal supervision.
• This position requires the incumbent to be in the office three days per week.
• Occasional travel for in-person meetings may be required.
Occasional travel for in-person meetings may be required.
Salary/Benefits
$110,000 - $120,000 /year USD
Salary will be determined on an individualized basis depending on several factors.
Benefits
• Medical and dental insurance
• Vision insurance
• 401(k) Plan with company match
• Profit sharing contribution
• Generous time-off policy
• Flexible spending accounts for health care and dependent care
• Short- and long-term disability insurance
• Life and accidental death and dismemberment insurance
• Employee gym discounts
• Commuter benefits
• Voluntary pet health insurance
• Voluntary auto and homeowner's insurance
• Voluntary life insurance options
• Voluntary ID protection coverage
Additional Information
The American Society of Composers, Authors and Publishers (ASCAP) is a not-for-profit membership association representing over one million songwriters, composers, and music publishers, making it the only performing rights organization in the U.S. that operates on this basis. ASCAP licenses a repertory of more than 20 million musical works to a wide array of businesses, including streaming services, cable television, radio, and various brick-and-mortar establishments. The organization collects licensing fees, processes trillions of performances annually, and returns nearly 90 cents of every dollar back to its members as royalties. ASCAP advocates for the rights of music creators, driving innovation in the industry, building community, and providing essential resources and support to help creators succeed in their careers.
